LAUNCH YOUR ONLINE BUSINESS WITH A LITTLE HELP

COURSES

Launch an amazingly beautiful and responsive website that instills trust and converts so you can get past the overwhelm and build a thriving online brand.

CRAFTED TO CONVERT

Crafted to Convert compiles all of the strategies and techniques we've learned into a step-by-step blueprint for turning your website into an irresistible and profitable online brand.

Does it seem like everyone around you is killing it online?

Meanwhile you’re feeling:

1. Unhappy with your current online presence and beyond frustrated with the amount of time and energy you’ve already wasted trying to piece it together.

2. Seriously lost when it comes to code and anything technical—how the heck can you DIY a website that looks legitimate let alone one that actually helps you make $$?

3. Totally not okay with spending thousands and taking the risk on a web designer that may or may not create a website you even like (and works properly).

Imagine a totally opposite reality where you:

  • Ditch the information overwhelm and website stress. Instead know exactly what you’re doing and have total confidence in your online presence.

  • Sit back while your website serves your community and converts; it educates, tells your story, and ultimately, makes an impact. All on autopilot!

  • Establish financial security and quit your day job once and for all. Start living the dream, working from wherever, and getting paid to be creative.

  • Work smarter, not harder, so you have more time to spend with your loved ones, go on adventures, or take a self-care day simply because you need it.

Sound too good to be true? It's not.

Crafted to Convert - The Full Course

Crafted to Convert is your complete blueprint for building and launching an irresistible website that gets you results.

HERE'S WHAT YOU WILL LEARN

  • 01 Branding Matters

    Uncover your brand’s unique purpose and become crystal clear on how your offering aligns with these goals.

  • 02 Site Planning + Prep

    Nail down your site’s main objective and create a badass behavior flow that’ll take your visitor from total stranger to raving fan.

  • 03 Copywriting

    Find out how to craft powerful copy that resonates with your audience and leads them to conversion.

  • 04 + Content Creation

    Get the nitty gritty details on how to write an effective about page that perfectly blends your unique personality with what you do and why.

  • 05 Configuiring Squarespace

    Get to know Squarespace 7.1 on a deeper level and learn the ins and out of its powerful dashboard.

  • 06 The Build

    Use on-trend graphic templates to take your website’s design to the next level (and make it look like you hired a full on web designer).

  • 07 Advanced Customizations

    Get past your fear of code and learn how to craft custom CSS that’ll take your site from standard to seriously epic.

  • 08 Extending Functionality

    Learn how to seamlessly integrate sign up forms so you can collect those coveted email addresses from day one.

  • 09 Launch It

    Learn how to launch with an impact by leveraging influencers, promotions, and giveaways.

Do you like bonuses? Good because you'll get plenty with the full course.

  • Your Choice of Squarespace Template

    You’ll also receive your choice of one of our premium Squarespace Kits for Squarespace 7.1. Each kit is professionally designed exclusively for Squarespace 7.1 and is fully customizable to serve your brand and your community. We include our install + demo setup service with your choice of design, so you get a site that’s built for you making it SO easy to get your site built and launched.

  • Lifetime Access to Course Content

    This includes all future updates and bonuses! We believe that an online business is always a work in progress, so if you’re feeling a refresher down the road we want you to still have access to all the tools and techniques to be successful. Plus, as technologies change, you won’t be left behind as you get access to all of the latest and greatest updated content modules.

  • Squarespace Booster Pack

    Think Squarespace is expensive? Think again! You'll get an extended 6 month free trial (it's normally only 14 days!), which is waaaaay more than enough time to build a seriously stunning website that converts. And when you ARE ready to launch? We’ve got your back with 20% off all paid plans for your first year.

  • Exclusive Slack Community

    Running an online business can be lonely, especially when you’re just starting out. Instantly connect with other Crafted to Convert students in our exclusive Slack community and navigate your website build with friends; ask a question, get feedback, and celebrate each other’s big wins. We’ll also be there personally to make sure you get the help and guidance that you need to create an epic online presence.

  • Access to our Design Kit Collection

    Let's be honest, your online presence extends beyond your website and we've got you covered with a selection of our design kits featuring on-trend and easy to use graphic templates. Quickly give your lead magnets, pins, Instagram posts, branding elements, and even photography an instant professional boost that'll look like you hired a full on graphic designer.

Plus, you’ll also get instant access to:

  • 35 in-depth video training lessons packed full of strategy and step-by-step how-tos.

  • Actionable homework and powerful resources in your 40-page course workbook.

  • Exclusive graphic templates and site layouts only available in Crafted to Convert that’ll make your site look totally custom.

  • One-on-One Support from the Station Seven Team

Ready to launch a website that takes you from a beginner to a thriving online brand?

“I’ve already started to see my site converting! I finally feel like I can move on to actually running my business.”

“I was so thrilled when Station Seven released the Crafted to Convert course! I had spent countless hours teaching myself how to use Squarespace and even more time tweaking and changing things because it still wasn’t quite right. Having already utilized some of their time-saving digital toolkits and devoured their blog tutorials, I knew this course was sure to solve my never-ending battle for the ‘perfect site.’

I was so eager to dive in that I knocked the course out in one sitting! Within a week, I had my new site up and running. I officially relaunched my business and have been implementing a few tips from their launch strategy—included in the course—and I’ve already started to see my site converting! I finally feel like I can move on to actually running my business.”

- Morgan Sowards, realretailtherapy.com

“Not only am I SO proud of my site, I feel so much more confident in my web design abilities and was able to add a new offering to my services page for my clients!”

“I truly believe that the Crafted to Convert course is worth every penny I spent on it and more! There are a lot of Squarespace courses out there but *none* that go as in-depth into customization as C2C. I especially appreciated the coverage of CSS snippets, block IDs, and those extra functionalities (like making an Instagram bar in a footer) that aren't usually very straightforward in Squarespace's style editor functions.

The hands-down best part of the course? The slack community. Station Seven’s direct, one-on-one support is *alone* worth the investment—knowing they're in my back corner for Squarespace questions is invaluable! Not only am I SO proud of my site, I feel so much more confident in my web design abilities and was able to add a new offering to my services page for my clients! I highly recommend C2C for anyone who wants to go deeper with Squarespace in an easy-to-follow, highly supported course.”

-Jen Davis, hellojunecreative.co

Have a Question?

We might just have the answers you’re looking for!

  • No problem! So many of us spend years trying to piece together a strategy that might work, hoping that people will like what they see. By starting out with Crafted to Convert you’ll likely find success online faster than the average biz owner.

    Sure, you might have a few more things to figure out, but by thinking about your website from the ground up and not having to worry about endless content to migrate or existing functionality to work in, you’ll be up and running in no time.

  • Here are a few questions to ask yourself: Do you absolutely love your current website, or could it honestly be WAY better? Do you ever get frustrated trying to update your website or make seemingly simple improvements? Do you want to incorporate lead magnets and opt ins to double your email list and beyond?

    If you’re nodding along going “Yes!” then Crafted to Convert can definitely help you take your website and online biz to the next level. We feel strongly that after completing the course you’ll be able to make significant site changes and spin up completely new pages and functionality with ease.

  • Yes! We walk you through everything step-by-step and break down the site build into bite size chunks that you can easily grasp and perform on your own site. You won’t find any jargon here and if you get stuck along the way you can just shoot us an email or ask away in the community.

  • Yes! The build portion of Crafted to Convert is on Squarespace, our web platform of choice because of its ease of use, drag and drop capabilities, and endless styling options. Of course, it is not just a Squarespace course, as we dive deep into branding, content creation, planning, copywriting and more before we start building.

  • Don’t worry, we’ve been there too. We have a whole module on migrating content from WordPress and other website platforms. We even go over how to setup url redirects so you don’t lose any of those precious back links.

  • How about forever? You’ll get life-time access to all of the course content which means you can start today, or next month, and work through it all at your own pace. You can even refer back to it for years to come if you want to add in more functionality to your site or you simply need a refresher.

  • You sure can! We’d love to hear from you! We know this is a big investment and we want to make sure it’s one that’s right for you. You can email us at hi@stnsvn.com and we’ll get back to you real soon, or click the chat box at the bottom right corner.

  • We didn’t create this course to be a bottleneck to your business, but rather a tool that can actually help save you time. We estimate that you can get your new site online in only a week or two. Or you can even knock it out in a weekend if you want to!

  • Definitely! We go over the entire process of designing and building out a website, and it's definitely applicable to client projects. We walk you through things you might typically overlook, like behavior flow and wireframing, and show you how to build unique layouts and add stylistic flair to a site using Squarespace. We'll also go through advanced customizations using CSS and other tricks, something every web designer needs up their sleeve.

  • We sure do! We’re so confident that you’ll end up with a site that you love after completing this course that we’ll give you a full refund if you don’t.

    If you truly gave it a shot, put in the work, and simply aren’t happy with the results, send us an email within 14 days of enrollment and we’ll give you 100% of your money back.

  • We've updated all of the course content to reflect the newest Squarespace version, Squarespace 7.1. So rest easy knowing that you're building on the latest and greatest website building platform!

  • If this is your first time building and managing a website (or even if it’s not), we definitely recommend Squarespace over WordPress. WordPress isn't difficult per se, but there is definitely a learning curve. Squarespace is a lot more visual and therefore more intuitive when it comes to managing your content and making customizations—it’s super simple to make any changes to your site's layout, color, typography, etc. in real time without any code. Plus they offer free live chat support if you have any questions at all about working on your site!

    Also, forget worrying about hosting, domain names, plugins, and more. With Squarespace it’s all included, and if something ever goes wrong (which it rarely does) there’s only one person to reach out to.

    Finally, the editing experience is second to none. If you like things that look beautiful and SIMPLY WORK, Squarespace is for you.

  • Definitely not. Squarespace’s monthly plans are actually pretty affordable and include your domain name, hosting and awesome support. You also won’t need to buy any plugins because there’s already so much great functionality built in.

    For our graphic templates we’ve provided both Canva and Adobe Photoshop formats. Canva offers a free plan and is very approachable and easy to use!

  • This is an online course that you can work through at your own pace. The course materials are shared as video trainings, transcripts, worksheets, and graphic templates. We use Teachable to deliver all of this content, which you can easily access anytime using a unique login you create during enrollment.

 If you’re on the fence, we totally get it

You’ll get 14 days to try out Crafted to Convert and if you don’t love it, we’ll give you a full refund.

We’re offering this guarantee because we truly believe in the content of Crafted to Convert and feel strongly that this course can help you launch an irresistible, strategic website.

If within 14 days you’ve really committed, done the work, and aren’t happy with the results, reach out and we’ll give you 100% of your money back.