Posts in Blogging
7 Steps to a Healthy and Profitable Email List

When developing a promotion strategy for your small business, you want to make sure you’re spending your time and money effectively. All too often, we get caught up in day-to-day tasks and forget to take a step back and evaluate if our efforts are actually giving us the results we’re looking for.

For example, you might find yourself putting a ton of time and effort into your email marketing and monthly newsletters. While it’s important to focus on creating great emails and building your list, it’s just as important to make sure you’re actually engaging your subscribers once they opt-in.

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How to Own Your Site Design With This Easy CSS Trick

Whether you're relatively new to rocking WordPress and Squarespace, or have been doing so for awhile, there's still so much to learn! Have you ever struggled to get rid of that one pesky element, but didn't feel like paying your developer friend or a stranger, and don't even want to go there with "child themes"? What are those anyway?

What if I told you there is a simple way to remove unwanted elements from your website without having to edit your theme files?

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4 Steps to Create a Simple, Yet Effective Content Calendar

Social media and content strategy are hot topics in the creative entrepreneurial world - and any business-field for that matter. It constantly goes from top of mind to the bottom of the day's task. In turn, we feel like our marketing suffers and we can't quite figure out how to stop the cycle.

In the popular words of Benjamin Franklin, "If you fail to plan, you are planning to fail."

So, how do you cope? Enter: a simple, effective content calendar. Consider it your new best friend for content creation, advance planning, and getting your ideas ready to share.

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How to Start a Blog in 10 Minutes or Less

Starting a new blog is one of those life moments that’s both exciting and scary at the same time. Like driving a car for the first time, the possibilities of the open road ahead of you can seem endless; at the same time your inexperience could also lead you to an awful crash on the roadside! Ok, so maybe starting a blog isn’t SO dramatic, but it can definitely be intimidating your first time.

Rest assured - we’re here to be your guide on this journey towards setting up your brand new blog on WordPress!

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How to DIY Your Brand + Stay on Budget

One of the most daunting things about starting a business, a blog or anything in today’s modern world is the technical, digital stuff. You might be able to justify the expense of hiring a lawyer to create your LLC or investing the time you need to create your products/services list, but a $5,000 custom website or pricey graphic designer fees? Whoa.

In the start-up stage, it may feel completely out of range and make you want to quit before you even get going. And still, those are all crucial elements for getting your business off the ground. 

So what’s a solopreneur or small business owner to do?  Today, I’m going to show you how you can, in fact, DIY your brand and stay on budget. And it doesn’t require being a techy, innately knowing CSS/HTML, or being some kind of online wizard.

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Boost Your SEO Using Alt Text

If you don’t know what alt text is, it’s the words that you sometimes see when you hover over an image online. Although it has the welcomed benefit of improving your SEO, that’s not its sole purpose.

Alt text is meant to communicate the content of an image to website visitors who are visually impaired and using a screen reader. Writing alt text in a way that appeases both screen readers and search engines can be tricky.

Below I’ll outline how to boost your SEO using alt text and some important things to take into consideration when writing yours, it's so easy you will wonder why you haven't been doing it all along!

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5 Elements of a Perfectly SEO Optimized Blog Post

Whether you’re a blogger or business owner with an e-commerce site, you’ve probably heard buzz about SEO. But what is it, and why should you care?

The internet is a competitive place these days. By typing just one word into Google, you’ll find that thousands and thousands of pages of search results pop up. If you’ve ever wondered how these pages are ranked, the answer is simple: SEO.

If your site is optimized well, it’s likely to appear closer to the first page of search results when someone types in keywords pertaining to what you do.

So how can you get great SEO for your site? It’s simpler than you might think. Follow along as we walk you through the ins and outs of SEO and the elements of a perfectly optimized blog post!

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How to Find and Choose Quality Stock Photos for Your Website

Stock photos tend to have a cheesy, low-quality connotation and often for good reason. However, as a small business owner you have a huge need for photography, especially for your website. Budget and time constraints make it difficult to hire a professional for every photo need, and that’s where stock photos comes in.

Fortunately, we’re past the days of expensive stock photo subscriptions and tacky images. There are many great stock photo sites out there now. However, finding great photos is only half the battle. The next step is knowing how to choose the right ones for your brand. Below you’ll find the best stock photo sources available and guidelines to help you curate images.

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Overcome Social Media Overwhelm + Boost Your Engagement

Social media is about (*keyword*) the social aspect, and it’s hard to really connect or engage with your customers/clients when you haven’t afforded yourself the time or ability to really do so. Today we’re headed back to the drawing board, and you will soon see it’s not such a bad place to be.

First, it's best to get insight into your style, voice, audience profile, products/services, and of course, your why. From there, let's get down to business and talk about how to create a social media strategy manual.

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How to Write Compelling Copy that Converts

No matter what your goal may be when writing for your blog or website, it’s important to look beyond just the facts and portray your information in an engaging, appealing, and well, compelling way.

So what exactly do we mean by this? Compelling copy reaches your target audience in a meaningful way. It catches their attention and keeps it, and ultimately, it inspires them to act! Keep reading to learn 5 tips for writing compelling copy that converts.

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How to Add a Back to Top Button in WordPress

Have you ever gotten lost reading a blog because it's was just too good to stop? You get to the bottom of a long post and realized it's a long way back up.

If you want to make it easier for your readers to use your website or blog, this tutorial will show you how to add a Back to Top button to your WordPress site. They'll secretly be thanking you for making it easier to navigate your site!

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5 Must Haves for a Perfectly Optimized Home Page

Your home page is the first thing a new client or customer will see that shows off who you are, what you’re offering, and your brand’s vibe. It’s your chance to capture their attention, build credibility, and eventually lead them to buy from you!

It might sound intimidating, but with careful planning and design you can create an epic home page that drives new customers and readers to you. Below are the top five things you can do to create an effective home page that converts.

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Three Simple Ways To Look Legit

Creating a professional and established business takes time and patience. Keeping all of the details straight can be tough, but are so worth it to create a high quality and trustworthy brand for your business!

Today we are talking about three simple ways to look legit. Sometimes they can be easily overlooked, but two of them you can definitely accomplish today!

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