Posts in Branding
4 Branding Upgrades Every Squarespace Site Needs

We cannot recommend Squarespace highly enough for entrepreneurs who are building their own site. Not only is it incredibly user-friendly, it’s completely possible to design an entire site without the headache of coding (but hey, if that's you're thing we've got you covered on that too). The templates offered by Squarespace and our squarekits make it possible for non-designers to have an affordable and professional looking website.

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The Secret to Finding Your Brand's Unique Voice

Copywriting is the art and science of using words to move your audience to action. Let's talk copywriting, but not just copywriting for copy's sake, we're going to show you how to find your unique voice in your copy.

It’s 2018 and the good news is, becoming a small business owner has become more and more possible. The bad news? It’s also become more common and thus more competitive.

Before you turn your turbo-jets on and set out to win the race, what if you could find a way to stand out and take flight right from the lane you’re in - simply by finding your unique voice. Sound too good to be true? Hear me out and I’ll let you be the judge.

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How to DIY Your Brand + Stay on Budget

One of the most daunting things about starting a business, a blog or anything in today’s modern world is the technical, digital stuff. You might be able to justify the expense of hiring a lawyer to create your LLC or investing the time you need to create your products/services list, but a $5,000 custom website or pricey graphic designer fees? Whoa.

In the start-up stage, it may feel completely out of range and make you want to quit before you even get going. And still, those are all crucial elements for getting your business off the ground. 

So what’s a solopreneur or small business owner to do?  Today, I’m going to show you how you can, in fact, DIY your brand and stay on budget. And it doesn’t require being a techy, innately knowing CSS/HTML, or being some kind of online wizard.

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How to Find and Choose Quality Stock Photos for Your Website

Stock photos tend to have a cheesy, low-quality connotation and often for good reason. However, as a small business owner you have a huge need for photography, especially for your website. Budget and time constraints make it difficult to hire a professional for every photo need, and that’s where stock photos comes in.

Fortunately, we’re past the days of expensive stock photo subscriptions and tacky images. There are many great stock photo sites out there now. However, finding great photos is only half the battle. The next step is knowing how to choose the right ones for your brand. Below you’ll find the best stock photo sources available and guidelines to help you curate images.

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How to Write Compelling Copy that Converts

No matter what your goal may be when writing for your blog or website, it’s important to look beyond just the facts and portray your information in an engaging, appealing, and well, compelling way.

So what exactly do we mean by this? Compelling copy reaches your target audience in a meaningful way. It catches their attention and keeps it, and ultimately, it inspires them to act! Keep reading to learn 5 tips for writing compelling copy that converts.

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4 Steps to Create an Epic Brand Identity + a Free Style Guide

A consistent brand identity is probably one of the most powerful ways that you can establish credibility and stand out among your competitors. Your brand identity includes your website, social profiles, print collateral and any other visuals related to your blog or business, like Instagram and Pinterest. Establishing a cohesive look across all of these pieces helps build trust and allows your readers or customers to easily recognize your brand, which is definitely what you want!

Now you may be thinking that all sounds rather overwhelming, but it doesn’t have to be. Let’s break it down, shall we?

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How to Add a Custom Favicon + Free Favicon Templates!

If you're like me, you probably have at least 10 different tabs open in your browser right now that are all squished together so small all you can see is the little icon to tell them apart. Yep, that's a favicon, and if you're not using one you're missing out on a simple way to add some extra polish to your site and stand out from the clutter.

Don't sweat it though! Favicons are super simple to add to WordPress and SquareSpace; read on to find out how, and don't miss the free favicon template downloads at the bottom of the post.

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Branding Beyond the Visuals: Creating an Epic Brand

What do you think of when you hear the word branding? If you're like many business owners, you close your eyes and a Pinterest board filled with colors, fonts, patterns, and logos comes to mind. While those are all valid answers they're not the only (or most important!) components to focus on. Here are the branding basics that you can't afford to miss!

If you want to be known for your killer branding, you need to go beyond the visuals. While the design aspect of your brand is important you need to nail your voice, your mission, and your consistency.

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Roundup: Our Favorite Illustrator & Photoshop Tutorials

When a potential reader lands on your site it's very likely that they will either fall in love or keep moving. A huge part of this reaction is due to the visuals on your site; to your readers they are a powerful glimpse into what your brand is about and your credibility.

Two tools that are extremely useful in helping you take your site's visuals to the next level are Adobe Illustrator and Photoshop (you've probably heard of them before)! They are powerhouses for creating a well-rounded brand and attracting your ideal readers in spaces like blog headers, e-course PDFs, and workbooks.

Today I wanted to share a few of my favorite tutorials that will give you the skills you need to start wowing your readers and keep them coming back for more.

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