Posts in Business
5 Ways to Double Your Email Sign Ups & Grow Your List

There’s a lot of hype around list building these days and for good reason, once someone leaves your site there’s a high chance that they will forget about you and never come back. If they visit your site and sign up for your email list though, then you're able to continue the conversation!

There's a marketing theory called the rule of seven, which says that a person must come in contact with you seven times before they're willing to purchase from you. If you have an email list with a strong welcome sequence and you send emails on a regular basis, you can hit those seven encounters in no time.

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How to Create a Killer Launch Plan That Gets You Noticed

If you’re gearing up to launch your new product or website, it’s so important to have a marketing plan in place. You’ve worked so hard to create an amazing offering, so when you launch, you want to see your biz take off! 

All too often, a launch plan is overlooked. It's easy to find ourselves spending all of our time finishing the product or site and rushing to hit publish... then crickets.

While you’re excited about your product to hit the market, your customers won’t be unless you implement a launch plan that creates buzz. 

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7 Steps to a Healthy and Profitable Email List

When developing a promotion strategy for your small business, you want to make sure you’re spending your time and money effectively. All too often, we get caught up in day-to-day tasks and forget to take a step back and evaluate if our efforts are actually giving us the results we’re looking for.

For example, you might find yourself putting a ton of time and effort into your email marketing and monthly newsletters. While it’s important to focus on creating great emails and building your list, it’s just as important to make sure you’re actually engaging your subscribers once they opt-in.

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The Secret to Finding Your Brand's Unique Voice

Copywriting is the art and science of using words to move your audience to action. Let's talk copywriting, but not just copywriting for copy's sake, we're going to show you how to find your unique voice in your copy.

It’s 2018 and the good news is, becoming a small business owner has become more and more possible. The bad news? It’s also become more common and thus more competitive.

Before you turn your turbo-jets on and set out to win the race, what if you could find a way to stand out and take flight right from the lane you’re in - simply by finding your unique voice. Sound too good to be true? Hear me out and I’ll let you be the judge.

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4 Steps to Create a Simple, Yet Effective Content Calendar

Social media and content strategy are hot topics in the creative entrepreneurial world - and any business-field for that matter. It constantly goes from top of mind to the bottom of the day's task. In turn, we feel like our marketing suffers and we can't quite figure out how to stop the cycle.

In the popular words of Benjamin Franklin, "If you fail to plan, you are planning to fail."

So, how do you cope? Enter: a simple, effective content calendar. Consider it your new best friend for content creation, advance planning, and getting your ideas ready to share.

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How to Practice Self-Care as an Entrepreneur

When starting your own business, it can be hard to draw the line between work and your personal life. You have a passion for what you do and are constantly making sacrifices to see it succeed. It’s often said that entrepreneurs live and breathe their business, which pushes life’s other responsibilities off to the side--like time spent with your family, friends, and even time with just yourself.

If you’re a busy entrepreneur or even someone who just has a hard time turning off work mode and taking time for yourself, this post is for you! Here are some simple yet effective ways to take a step back and practice self-care.

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4 Ways to Find Clients When You're Just Starting Out

Did you just launch a gorgeous website offering killer services, but have ZERO inquiries coming in? If so, don’t fret! You’re not alone. It’s easy to think that once you launch your site the clients will magically start streaming in, but that's usually not the case.

Most likely you’ll have to go out and find your first few clients before they start coming to you. Luckily there are 4 ways to get clients that are simple and easy to do. The following strategies will take some time and effort, but if you’re willing to do the work, you absolutely can get clients!

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How to DIY Your Brand + Stay on Budget

One of the most daunting things about starting a business, a blog or anything in today’s modern world is the technical, digital stuff. You might be able to justify the expense of hiring a lawyer to create your LLC or investing the time you need to create your products/services list, but a $5,000 custom website or pricey graphic designer fees? Whoa.

In the start-up stage, it may feel completely out of range and make you want to quit before you even get going. And still, those are all crucial elements for getting your business off the ground. 

So what’s a solopreneur or small business owner to do?  Today, I’m going to show you how you can, in fact, DIY your brand and stay on budget. And it doesn’t require being a techy, innately knowing CSS/HTML, or being some kind of online wizard.

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5 Elements of a Perfectly SEO Optimized Blog Post

Whether you’re a blogger or business owner with an e-commerce site, you’ve probably heard buzz about SEO. But what is it, and why should you care?

The internet is a competitive place these days. By typing just one word into Google, you’ll find that thousands and thousands of pages of search results pop up. If you’ve ever wondered how these pages are ranked, the answer is simple: SEO.

If your site is optimized well, it’s likely to appear closer to the first page of search results when someone types in keywords pertaining to what you do.

So how can you get great SEO for your site? It’s simpler than you might think. Follow along as we walk you through the ins and outs of SEO and the elements of a perfectly optimized blog post!

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How to Find and Choose Quality Stock Photos for Your Website

Stock photos tend to have a cheesy, low-quality connotation and often for good reason. However, as a small business owner you have a huge need for photography, especially for your website. Budget and time constraints make it difficult to hire a professional for every photo need, and that’s where stock photos comes in.

Fortunately, we’re past the days of expensive stock photo subscriptions and tacky images. There are many great stock photo sites out there now. However, finding great photos is only half the battle. The next step is knowing how to choose the right ones for your brand. Below you’ll find the best stock photo sources available and guidelines to help you curate images.

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Overcome Social Media Overwhelm + Boost Your Engagement

Social media is about (*keyword*) the social aspect, and it’s hard to really connect or engage with your customers/clients when you haven’t afforded yourself the time or ability to really do so. Today we’re headed back to the drawing board, and you will soon see it’s not such a bad place to be.

First, it's best to get insight into your style, voice, audience profile, products/services, and of course, your why. From there, let's get down to business and talk about how to create a social media strategy manual.

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How to Write Compelling Copy that Converts

No matter what your goal may be when writing for your blog or website, it’s important to look beyond just the facts and portray your information in an engaging, appealing, and well, compelling way.

So what exactly do we mean by this? Compelling copy reaches your target audience in a meaningful way. It catches their attention and keeps it, and ultimately, it inspires them to act! Keep reading to learn 5 tips for writing compelling copy that converts.

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5 Must Haves for a Perfectly Optimized Home Page

Your home page is the first thing a new client or customer will see that shows off who you are, what you’re offering, and your brand’s vibe. It’s your chance to capture their attention, build credibility, and eventually lead them to buy from you!

It might sound intimidating, but with careful planning and design you can create an epic home page that drives new customers and readers to you. Below are the top five things you can do to create an effective home page that converts.

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Three Simple Ways To Look Legit

Creating a professional and established business takes time and patience. Keeping all of the details straight can be tough, but are so worth it to create a high quality and trustworthy brand for your business!

Today we are talking about three simple ways to look legit. Sometimes they can be easily overlooked, but two of them you can definitely accomplish today!

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Launching 101: Find Clarity With a Business Plan

Starting a business is not only trying to make a sale and build a dream life but also trying to make sure our business is headed in the right direction.

Businesses of all sizes create plans to assess where they are and guide where they want to go. There are several important pieces of a business plan and we’ll go through them here; be sure to grab our free workbook below to help guide you through the process!

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