LEARN MORE AND BECOME A SQUARESPACE EXPERT

ON THE BLOG

Our latest Squarespace tips and tricks to help you elevate your online presence.

Launching 101: Find Clarity With a Business Plan
Blogging, Business Station Seven Blogging, Business Station Seven

Launching 101: Find Clarity With a Business Plan

Starting a business is not only trying to make a sale and build a dream life but also trying to make sure our business is headed in the right direction.

Businesses of all sizes create plans to assess where they are and guide where they want to go. There are several important pieces of a business plan and we’ll go through them here; be sure to grab our free workbook below to help guide you through the process!

Read More
How to Add Related Products to Squarespace
Business, Squarespace Station Seven Business, Squarespace Station Seven

How to Add Related Products to Squarespace

Running an e-commerce shop on Squarespace is incredibly easy, but there's one feature that they don't quite offer out of the box - related products. Handpicking a few items to display on your product pages can be an great way to help your visitors to easily find all the great products they are looking for, while also increasing the value of each order placed through upsells - win win!

Your related products might be upsells, other products you offer that work well together. Or instead, you may want to show similar products from the same category, such as different designs of the same product. Whatever you decide to display, the process for adding them into your shop is dead simple and only takes a couple of minutes to setup.

Read More
5 Ingredients for a Standout Blog Header
Blogging, Squarespace, WordPress Station Seven Blogging, Squarespace, WordPress Station Seven

5 Ingredients for a Standout Blog Header

All of you bloggers already know that the number one rule of blogging is to write great content that your target audience will find useful. Writing great content is what will help you build your blog following and establish yourself as an expert in your niche.

But how do you attract those readers to begin with?

I hate to break it to you, but writing good content is not enough to capture potential readers. With so much new information and media your blog post could be getting lost in the mix. The way you market and share your blog can determine whether people will click through to read your posts. So I’m going to share 5 ingredients for a blog post image that can help get new eyes on that blog post and ensure that it stands out.

Read More
4 Steps to Create an Epic Brand Identity + a Free Style Guide
Branding, Business Station Seven Branding, Business Station Seven

4 Steps to Create an Epic Brand Identity + a Free Style Guide

A consistent brand identity is probably one of the most powerful ways that you can establish credibility and stand out among your competitors. Your brand identity includes your website, social profiles, print collateral and any other visuals related to your blog or business, like Instagram and Pinterest. Establishing a cohesive look across all of these pieces helps build trust and allows your readers or customers to easily recognize your brand, which is definitely what you want!

Now you may be thinking that all sounds rather overwhelming, but it doesn’t have to be. Let’s break it down, shall we?

Read More
How To Be Productive Even When You're Unmotivated
Blogging, Business Station Seven Blogging, Business Station Seven

How To Be Productive Even When You're Unmotivated

Staying productive has got to be the most challenging aspect of running a creative business, hands down. Whether I was freelancing or simply trying to write a blog post like this one, actually starting and feeling motivated has always been a huge struggle for me. Getting the client, defining the task, these are the easy parts.

The hard part starts when you actually have to sit down and get some serious work done. Suddenly, doing the dishes sounds very appealing and your hunger kicks in right when you’re staring at that blank document. But I’m here to tell you that there’s hope, my friends! Here are a few tips for staying productive even when you feel completely unmotivated.

Read More
How to Move from WordPress to Squarespace: The Complete Guide
Blogging, Squarespace Station Seven Blogging, Squarespace Station Seven

How to Move from WordPress to Squarespace: The Complete Guide

Having hesitations about making the change from WordPress to Squarespace? Follow your gut and go for it because we've got you covered with this step by step tutorial including how to import your content, transfer your domain, and setup redirects to keep all that precious SEO goodness you've worked so heard to establish.

Go ahead and grab a fresh cup of coffee, and then let's get started.

Read More
How to Add a Custom Pin It Button on Squarespace
Blogging, Squarespace Station Seven Blogging, Squarespace Station Seven

How to Add a Custom Pin It Button on Squarespace

While we’re sure you know that getting your content shared is important, don't forget that crucial aspect of making it easy for readers to do so. You don’t want your audience searching (or forgetting) to share your content, you want it right there asking them to do it.

One of the greatest ways to get your readers to share your posts is Pinterest (pssst! If you don’t already know how useful Pinterest is for growing your blog, check out our 5 favorite ways to grow your blog with Pinterest here).

Today we’re showing you how to add a Pin It button to your Squarespace site so that anyone reading your blog can easily share your content with one click. There are a few steps involved but it won't take you long at all, so let’s get to it!

Read More
How to Choose a Theme for Your Blog or Business
Blogging, Business, Squarespace, WordPress Station Seven Blogging, Business, Squarespace, WordPress Station Seven

How to Choose a Theme for Your Blog or Business

Deciding where to begin on your website (or business in general) can be tough! There can be a lot of moving parts and things to consider when deciding on a theme. Your blog or business' content, focus, and strategy are going to be big components on how to decide which theme will bring your site to life and really attract the readers and customers!

We’ve definitely been where you are and luckily have figured out a few strategies to help decide what theme’s work best for individual businesses, so here are a few guidelines on how to choose a theme for your blog or business.

Read More
Fun to Full Time: 5 Things to Consider Before Turning Your Passion Into Your Work
Blogging, Business Station Seven Blogging, Business Station Seven

Fun to Full Time: 5 Things to Consider Before Turning Your Passion Into Your Work

Turning your passion into your work can be an amazing feeling, when executed properly! While being your own boss can be thrilling, it can also be stressful, and can sometimes sour you on what you once loved. As a mentor to female business owners, nothing is tougher than talking with someone who was once passionate and is now disenchanted and floundering.

Before deciding to go full throttle and turn what you love into what you do, take a deep breath, and take the time to do it right to ensure your experience is as stress free as possible so that your business has the best shot at success!

Read More