Launch a seriously legit website that instills trust and converts so you can get past the overwhelm and build a thriving online brand.
Does it seem like everyone around you is killing it online?
meanwhile you’re feeling:
Unhappy with your current online presence and beyond frustrated with the amount of time and energy you’ve already wasted trying to piece it together.
Seriously lost when it comes to code and anything technical—how the heck can you DIY a website that looks legit let alone one that actually helps you make $$?
Totally not okay with spending thousands and taking the risk on a web designer that may or may not create a website you even like (and works properly).
Completely overwhelmed by all of the information out there, the decisions you have to make, and the unanswered questions you still have about all things web.
Imagine a totally opposite reality where you...
Ditch the information overwhelm and website stress. Instead know exactly what you’re doing and have total confidence in your online presence.
Sit back while your website serves your tribe and converts; it educates, tells your story, and ultimately, gets those coveted email addresses and sales. All on autopilot!
Double (even triple) your income and quit your day job once and for all. Start living the dream, working from wherever, and getting paid to be creative.
Work smarter, not harder, so you have way more time to spend with your loved ones, travel the world, and take the day off simply because you feel like it.
Sound too good to be true? It's not.
Crafted to Convert is your complete blueprint for building and launching an irresistible website that gets you results.
We’ve helped thousands of creative entrepreneurs launch an online presence they love. Now we’re pulling back the curtains and giving you an all-access pass to our unique process and strategy to crafting a website that delights, engages, and most importantly, converts.
We’ll guide you step-by-step through all the prep you might typically overlook—solidifying your brand, nailing your visual identity, honing in on your calls to action, and crafting content that resonates. Design is in the details, but first you must figure out those details!
We'll also dive deep into the technical side of the build and show you exactly how you can create layouts that wow, customizations that make your site look legit AF, and functionality that does the heavy lifting for you. All in Squarespace!
Plus, you’ll get exclusive access to our community, which means one-on-one support from us and a an amazing group of like-minded entrepreneurs always willing to help you out. You might even find your online BFF and form an accountability group that lasts well beyond the course timeline!
Why is this course different?
We’ll be by your side every step of the way (and we're real frienldy and approachable), so when that inevitable tech question or two comes up we’ll personally get back to you! Our ultimate goal is to see you be successful and that means support that goes beyond the basics.
Design is definitely not an afterthought. Quality, current design is always at the heart of everything we do and this course is no exception. Beyond the how-tos, this course comes packed with layout designs and graphic templates that’ll help you stand out and look oh so professional (and super cool).
We’re established in the industry and have helped over 10,000 creative entrepreneurs launch websites they love. We’ve also built up our own multi six-figure business, so we know what it takes to craft an online presence that sells.
We created Crafted to Convert so you can start working and living on your own terms faster (and smarter).
HEY THERE, WE’RE MIKE + BRITTNI Rogers
A mere five years ago you could find us commuting like zombies to our 9-5s feeling completely unfulfilled and creatively stifled. Growing up you’re taught that you go to school, get a good job, buy all the things, and then you’re happy. But I’m sure you can agree that this path produces anything but happiness.
We were trading the best hours of our day for companies that really had no idea we were even there, let alone had any appreciation for the work we were doing. Needless to say, our morale was at an all time low and living for the weekend wasn’t cutting it anymore.
One day it finally dawned on us that we were capable of changing our lives for the better.
We realized that it's okay to want more than the status quo, and that there is (so much!) life beyond the 9-5. We started devouring business blogs and podcasts on our way to and from work, brainstorming ideas, and desperately trying to make an exit plan.
In a matter of a few weeks we came up with a business name and brand, bootstrapped our website, and started offering web and graphic design services. And if we're being honest, we didn't have a whole lot of experience in these areas, but potential clients noticed us anyway. Even if it wasn't perfect, quickly launching our online presence was the best thing we ever did!
Within six months we were able to quit our jobs and travel full time while growing our budding business. Fast forward four years and we have built up a multi six-figure business that allows us to do what we love everyday, spend a ton of time with our growing family, and help other creative entrepreneurs do exactly the same thing.
Crafted to Convert compiles all of the strategies and techniques we've learned into a step-by-step blueprint for turning your website into an irresistible and profitable online brand.
Here's what you'll learn
01 Branding Matters
Uncover your brand’s unique purpose and get crystal clear on how your offering aligns with these goals.
Hone in on who your tribe is and how they tick so you can craft irresistible content and copy that truly resonates.
Establish a strong brand identity that both delights and instills trust so your potential customers will be singing your praises.
02 Site Planning + Prep
Nail down your site’s main objective and create a bad ass behavior flow that’ll take your visitor from total stranger to raving fan.
Learn how strategically placed opt-ins can turn your site into a list building machine, and pinpoint which lead magnets you can start creating today.
Make sense of SEO and learn how strategic, yet natural keywords can help get your site to the top of Google search results.
03 Copywriting + Content Creation
Find out how to craft powerful copy that resonates with your audience and leads them to conversion.
Get the nitty gritty details on how to write an effective about page that perfectly blends your unique personality with what you do and why.
Learn why having a blog is so valuable and how to pick topics that’ll stay relevant for years to come.
04 Configuring Squarespace
Get to know Squarespace on a deeper level and learn the ins and out of its powerful dashboard.
Moving from WordPress or another platform? Find out how to migrate all of your content and easily set up link redirects.
Learn how to quickly put up a coming soon page and what to include so you have a head start come launch day.
05 The Build
Use on-trend graphic templates to take your website’s design to the next level (and make it look like you hired a full on web designer).
Find out unique ways to use Squarespace content blocks to create super dynamic and custom looking layouts.
Learn step-by-step how to build out an irresistible website that looks oh so professional and is optimized to convert.
06 Advanced Customizations
Get past your fear of code and learn how to craft custom CSS that’ll take your site from standard to seriously epic.
Find out how to add unique CSS to specific sections of your site using block IDs (trust us, this is a game changer).
Learn how to incorporate custom typography, create a full-width Instagram footer, style forms and opt-ins, and beyond!
07 Extending Functionality
Learn how to seamlessly integrate sign up forms so you can collect those coveted email addresses from day one.
Get the inside scoop on integrating Google Analytics and configuring your SEO so your site gets noticed in search results.
Find out how to add advanced marketing features to your site that get your visitors’ attention.
08 Launch It
Work through our Site Completion Checklist and catch any potentially embarrassing mishaps before going live.
Learn how to launch with an impact by leveraging influencers, promotions, and giveaways.
Use our plug-and-play launch plan and schedule that attracts quality, engaged traffic as soon as you hit publish.
Lifetime Access to the Course Content
This includes all future updates and bonuses! We believe that an online business is always a work in progress, so if you’re feeling a refresher down the road we want you to still have access to all the tools and techniques to be successful. Plus, as technologies change, you won’t be left behind as you get access to all of the latest and greatest updated content modules.
Squarespace Booster Pack
Think Squarespace is expensive? Think again! You'll get an extended 6 month free trial (it's normally only 14 days!), which is waaaaay more than enough time to build a seriously stunning website that converts. And when you ARE ready to launch? We’ve got your back with 20% off all paid plans for your first year.
Access to our Entire Squarekit Collection
Yep, every single one of them (that’s a $700 value)! This means you’ll have access to literally hundreds of graphic templates and step-by-step site layouts that you can mix and match to create a site that’s completely your own. Plus, you’ll get all of their site style settings so if a particular font or color catches your eye, you’ll have all the details right at your fingertips.
Access to our Entire Design Kit Collection
Let's be honest, your online presence extends beyond your website and we've got you covered with every single one of our design kits featuring on-trend and easy to use graphic templates. Quickly give your lead magnets, pins, Instagram posts, branding elements, and even photography an instant professional boost that'll look like you hired a full on graphic designer.
Exclusive Slack Community
Running an online business can be lonely, especially when you’re just starting out. Instantly connect with other Crafted to Convert students in our exclusive Slack community and navigate your website build with friends; ask a question, get feedback, and celebrate each other’s big wins. We’ll also be there personally to make sure you get the help and guidance that you need to create an epic online presence.
One-on-One Support from Mike & Brittni
So when that inevitable tech question or two (or 10) comes up we’ll personally get back to you! Our ultimate goal is to see you be successful and that means support that goes beyond the basics. You’ll get 6 months of VIP access to our inbox and DMs and we can’t wait to hear more about your online business plans and to help you reach them.
Plus, you’ll also get instant access to:
35 in-depth video training lessons packed full of strategy and step-by-step how-tos.
Actionable homework and powerful resources in your 40-page course workbook.
6 months of direct email support, answered personally by us, Brittni and Mike.
Whatever overwhelm and stress you’re feeling right now about your website and growing your business… imagine it melting away and instead feeling totally confident.
this isn’t reserved for “other people”, it’s possible for you too
Once you’ve gained the skills from Crafted to Convert you’ll be able to make site improvements and style changes at the drop of a hat. You’ll never again have to wait (or pay) for a web designer to handle your website for you, and the kicker is that you can easily spin up a completely fresh site for a side project or new biz at any time.
Instead of a roadblock, your website will become an indispensable tool for scaling your business (that you actually enjoy working on!). Need to add a strategically placed sign up form, timed pop up or a full-fledged shop? No longer will panic ensue at the mere thought of these things. You’ll be able to quickly cross “website updates” off your to do list and get back to the real reason you’re doing this thing in the first place: to help your community and enjoy a better work/life balance.
As your fear starts to fade away and confidence starts to grow in its place, you might just find yourself past the overwhelm and stress. You’ll feel lighter and have more of yourself left to share with your family and friends. You’ll have the energy (and desire) to go on adventures whether it’s to the beach down the street or to the other side of the world. And the best part? Your income will likely grow beyond your expectations.
Sure you could Google until the end of time, pin how-tos literally forever, and hope (and pray) that you can hack together something that sort of resembles a cool, professional site. But why not kick website shame to the curb next week, not next year?
Enrollment is opening soon!
Crafted to Convert is perfect for you if you want to use your website to grow your business and increase your income.
You’re going to love Crafted to Convert if…
You’re more than ready to see serious growth in your business and make it your full-time jam. You’ve got the passion and knowledge to make a real impact, but you need an epic website to get noticed and share it with the world.
You’re SO OVER trying to piece together tutorials and strategies you randomly found on Google. You want a system and step-by-step guidance from real humans so you can launch a site you absolutely love (and doesn’t give you anxiety).
You want to grow your email list and increase your income, but feel overwhelmed when it comes to adding CTAs, lead magnets, and opt-in forms to your site. Where do you even begin!?
You desperately need to get some of your time back. You’ve spent one too many late nights staring at your computer screen attempting to piece your website together on your own, and your friends and family miss you!
You’re discouraged and frustrated, and maybe even feel like you’re not cut out for this online biz thing. You totally are, you just need a fresh approach and a supportive community to cheer you on (that’s us)!
Sound like you’re in the right place?
Here’s how it’ll go down.
As soon as you enroll you’ll get instant access to all of the course content. Download your workbook and get started planning, designing, and optimizing your site with our in-depth video lessons. We’ll guide you through all the details you might typically overlook like branding, behaviour flow, strategic lead magnets, copywriting, wireframing, and more.
The next part might either terrify or excite you, but we’ll make sure it’s the latter! Get acquainted with Squarespace and learn how to get the most out of the plaftorm. We’ll walk you through step-by-step how to build the site of your dreams that looks irresistible AND actually converts. Plus you’ll have the confidence to make style changes and updates whenever the inspiration hits.
A few weeks later, or a few days if that’s more your style, you’ll have a completely fresh site that literally oozes professionalism and authenticity. And when it comes to launching, we won’t leave you hanging. We’ll show you how to bring the hype and get eyeballs on your site as soon as you go live with our tried and true launch strategies and launch plan.
If you’re on the fence, we totally get it
You’ll get 14 days to try out Crafted to Convert and if you don’t love it, we’ll give you a full refund.
We’re offering this guarantee because we truly believe in the content of Crafted to Convert and feel strongly that this course can help you launch an irresistible, strategic website.
If within 14 days you’ve really committed, done the work, and aren’t happy with the results, reach out and we’ll give you 100% of your money back.
We might just have the answers you’re looking for!
What if I juuuust started my business?
No problem! So many of us spend years trying to piece together a strategy that might work, hoping that people will like what they see. By starting out with Crafted to Convert you’ll likely find success online faster than the average biz owner.
Sure, you might have a few more things to figure out, but by thinking about your website from the ground up and not having to worry about endless content to migrate or existing functionality to work in, you’ll be up and running in no time.
What if I already have a successful online business?
Here are a few questions to ask yourself: Do you absolutely love your current website, or could it honestly be WAY better? Do you ever get frustrated trying to update your website or make seemingly simple improvements? Do you want to incorporate lead magnets and opt ins to double your email list and beyond?
If you’re nodding along going “Yes!” then Crafted to Convert can definitely help you take your website and online biz to the next level. We feel strongly that after completing the course you’ll be able to make significant site changes and spin up completely new pages and functionality with ease.
I'm terrible at anything techy, will I really be able to do this?
Yes! We walk you through everything step-by-step and break down the site build into bite size chunks that you can easily grasp and perform on your own site. You won’t find any jargon here and if you get stuck along the way you can just shoot us an email or ask away in the community.
I'm already super busy, will I have time for this?
We didn’t create this course to be a bottleneck to your business, but rather a tool that can actually help save you time. We estimate that you can get through this course in about 2-5 hours a week for 4 weeks. Or you can even knock it out in a weekend if you want to!
I'm a designer wanting to start offering web services to my clients, would this be helpful?
Definitely! We go over the entire process of designing and building out a website, and it's definitely applicable to client projects. We walk you through things you might typically overlook, like behaviour flow and wireframing, and show you how to build unique layouts and add stylistic flair to a site using Squarespace. We'll also go through advanced customizations using CSS and other tricks, something every web designer needs up their sleeve.
Do you offer refunds or guarantees?
We sure do! We’re so confident that you’ll end up with a site that you love after completing this course that we’ll give you a full refund if you don’t.
If you truly gave it a shot, put in the work, and simply aren’t happy with the results, send us an email within 14 days of enrolment and we’ll give you 100% of your money back.
Is this a Squarespace course?
Yes! The build portion of Crafted to Convert is on Squarespace, our web platform of choice because of its ease of use, drag and drop capabilities, and endless styling options. Of course, it is not just a Squarespace course, as we dive deep into branding, content creation, planning, copywriting and more before we start building.
What if I already have a website on another platform, like WordPress?
Don’t worry, we’ve been there too. We have a whole module on migrating content from WordPress and other website platforms. We even go over how to setup url redirects so you don’t lose any of those precious back links.
Am I going to have to buy expensive apps or software?
Definitely not. Squarespace’s monthly plans are actually pretty affordable and include your domain name, hosting and awesome support. You also won’t need to buy any plugins because there’s already so much great functionality built in.
For our graphic templates we’ve provided both Canva and Adobe Photoshop formats. Canva offers a free plan and is very approachable and easy to use!
How long will I have access to the course content?
How about forever? You’ll get life-time access to all of the course content which means you can start today, or next month, and work through it all at your own pace. You can even refer back to it for years to come if you want to add in more functionality to your site or you simply need a refresher.
What format is the course delivered in?
This is an online course that you can work through at your own pace. The course materials are shared as video trainings, transcripts, worksheets, and graphic templates. We use Teachable to deliver all of this content, which you can easily access anytime using a unique login you create during enrolment.
I have more questions, can I get in touch?
You sure can! We’d love to hear from you! We know this is a big investment and we want to make sure it’s one that’s right for you. You can email us at email@example.com and we’ll get back to you real soon, or click the chat box at the bottom right corner.