How to Set Up Pinterest Rich Pins on WordPress

Rich pins are one of our favorite Pinterest tools; they identify all pins from your site on Pinterest by showing your favicon and website name underneath each image and just look plain cool. Below is an example of what one of our rich pins look like! Essentially, these golden nuggets create a consistent brand experience and can increase Pinterest traffic to your website by allowing your content to stand out and be easily recognized as your own! Bonus, setting up Pinterest rich pins is super easy and quick to do with our latest tutorial below – yay!

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Install the Yoast SEO Plugin

To setup rich pins, you have to add meta tags to your site. Luckily, the Yoast SEO plugin makes all of this super easy to do without getting technical. Not only will this plugin help with verifying rich pins, it also helps with optimizing your site and content for search engines. You can find our tutorials on setting up the plugin and optimizing content in these links.

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Once you’ve activated Yoast, go to Social > Facebook and enable the Add Open Graph Meta Data.

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Visit the Rich Pin Validator

Next, you need to visit Pinterest’s Rich Pin validator and insert a link from a post on your blog. It can be any post and only needs to be one, then click validate.

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Apply with Pinterest

Once the message your pin’s been validated pops up, click apply now. Then a pop up will show your site’s domain and HTML tags selected, click apply now again. Yay – you’re finished!


Wait a few days for Pinterest to approve your site. Once you’re approved, your pins will display your website’s name and favicon (Not sure how to set up your favicon? We created an easy guide with templates here). You’re now on your way to killing it, not only on your blog, but also on Pinterest!

Author: Alex Austin

Alex is Station Seven’s right-hand gal hailing from the friendly Midwest and now living in the beautiful Pacific Northwest. A strategizer at heart and social media wiz, Alex has a passion for engaging with creatives and empowering them to accomplish big things in biz and blogging. When she’s not busy being awesome online, Alex loves to spend time traveling, watching films at her local theater, and slow walks around her neighborhood. She’s also a talented creative herself and the maker behind Midland Candle Co.!

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  • Do you know if Pinterest still shows titles in bold? I was just approved for rich pins, and my titles and descriptions are in Yoast SEO (Facebook section), but only the descriptions show up on Pinterest.

    • Hey Christine! I think Pinterest still shows the titles in bold, as that is how it looks on our page currently. It’s possible that since you were only recently approved for rich pins, the changes haven’t taken effect on your old pins yet.

      Unfortunately I don’t think you can manipulate the title info that shows on Pinterest by using the Yoast Facebook controls; it looks like Pinterest will automatically pull the post title set in the post editor.

      Hope that helps!

  • Hi, Having the toughest time with rich pins! I followed all the instructions and I am still getting the ” can’t validate url” error. How can I troubleshoot?


    • Hi Alana!

      I quickly went and tried to enter your url into the rich pins validator and got the message “Congratulations! Your rich pins are approved and on Pinterest.” Haha so hopefully it’s working out for you now :)

      Hope that helps!