How to Choose the Perfect Name for Your Blog or Biz

Finding a suitable name for your new brand is tough! As if starting a business wasn’t hard enough, you have to come up with a meaningful set of words that somehow speaks to you. You’ve probably been juggling a few words around in your head for weeks now, but are a bit afraid to actually man up and purchase your domain name. I know the feeling! I spent a few solid days trying to come up with a name for our business back when we were just starting out.  Here are some steps you can take to nail down a sweet name that will serve you well for years to come.

Figure out what your brand or business is all about

Before you can even begin brainstorming a name, you first need to have a pretty clear idea of what your brand is all about. Here are some great questions to consider before you get started (which will naturally jumpstart the naming process):

  • What is your brand’s niche?
  • What kind of service or product do you offer?
  • What sort of readers do you want to reach?
  • What kind of topics do you cover on your blog/business?
  • What sort of value will you bring to your readers?
  • What sets your blog/business apart from others?
  • What are your goals for the future?

Brainstorm words that personify your brand

Write down everything you can think of that is associated with your blog or business. Consider your strengths, your mission statement, your target audience and jot down words that somehow relate to them.

Make sure that these aren’t just any random words, but words that positively describe you and your blog or business. Your name should ideally give people a pretty good idea of what you and your brand are all about.

Narrow it down some more

At this point, you have probably listed all kinds of descriptive words that you associate with your brand. Now it’s time to play with the words to come up with a fabulous new name! Don’t worry about sounding silly, just get creative and try new and interesting combinations and spelling to set yourself apart. Just remember to ask yourself these questions:

  • Is it easy to read, spell, and remember?
  • Is it still going to be significant in the future or does it just relate to what’s “in” at the moment?
  • Will the name limit you to just talking about certain topics?
  • Will the name provide opportunities for improvement and progress in the near future?
  • Does it roll off the tongue nicely and sound appealing?

Do your homework

Once you’ve got a great idea for a name, make sure to Google it. Check for any existing blogs or business that are already using the name in your industry and rule out the name if there are. It would be pretty darn unfortunate if you spent time, money, and effort establishing yourself under a name that some other brand is already using.

Now for the domain check! This is the last major hurdle before blog naming bliss (that’s a thing, right?). Head over to GoDaddy and check if your desired domain name is available. If not then try, try again. Consider different combinations, short forms, alternate domains like .co and possibly even a different name if things aren’t going so well.

Just start already

Even if your site’s URL isn’t perfect, or you don’t absolutely love your name just yet, what’s more important is the content you create and the value you bring to your audience. A name isn’t going to make or break your success; your hard work and dedication speak a lot louder than words. Don’t let choosing a name delay any of your goals; pick a name, get to work, and launch! Sometimes you simply need to start. :)

And in light of simply starting, we’ve put together a pack of logos, submarks, favicons and pin it buttons that will allow you to do just that. Just enter in your name, make some unique edits that speak to your brand and you’re ready to go. Be sure to show off your new look with our free style guide template below also!

What’s your experience? How did you come up with your blog or business name? Was it a long, gruelling process or glaringly obvious? We would love to hear your experience below. And if you’d like some feedback on a name, just ask!

Author: Brittni Rogers

Tired of being told to work for an agency if she wanted to make it as a graphic designer, Brittni chose to defy convention and put her skills up for offer. What began as a small Etsy side project rapidly evolved into something much greater. With a healthy appreciation for simple layouts, ample whitespace and just the right amount of color, Brittni’s creative spirit drives the look and feel of all of Station Seven’s projects.

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    • Aw thanks so much for the kind words, Aimee! Redesigning your website can be super fun, but also kind of intimidating. Best of luck in creating a new site you love :)

  • I love your blog! I just recently joined and downloaded the free logo’s and I am unable to open the files after I extract them from the zip file, unfortunately. How can I resolve this issue? Thanks in advance.

  • This was very informative, thank you so much. I’m still doing all the background work for my blog and this info is really good. I’m still kicking around names yet, but I’ll get there. 😊

    • You’re welcome! Glad it was helpful :) Good luck on finding a name, I’m sure you’ll find one that sticks! It can be a process, but is definitely worth it.

  • Really enjoyed the naming advice! Any tips on balancing message and length? I really liked/like “a sweet and sour life” as my overall theme, but worried it’s too long.

    • Hi Catherine, so glad it was helpful! Balancing length can be tricky no doubt. You can always consider ways of abbreviating your name, for example our name is Station Seven but we shorten it to “stnsvn” for all of our social, etc. Personally, I don’t think “a sweet and sour life” is too long, it rolls off the tongue easily enough without being a mouthful :)