If you don’t know what alt text is, it’s the words that you sometimes see when you hover over an image online. Although it has the welcomed benefit of improving your SEO, that’s not its sole purpose. Alt text is meant to communicate the content of an image to website visitors who are visually impaired and using a screen reader. Writing alt text in a way that appeases both screen readers and search engines can be tricky. Below I’ll outline how to boost your SEO using alt text and some important things to take into consideration when writing yours, it’s so easy you will wonder why you haven’t been doing it all along!
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Starting a new blog is one of those life moments that’s both exciting and scary at the same time. Like driving a car for the first time, the possibilities of the open road ahead of you can seem endless; at the same time your inexperience could also lead you to an awful crash on the roadside! Ok, so maybe starting a blog isn’t SO dramatic, but it can definitely be intimidating your first time.
Rest assured – we’re here to be your guide on this journey towards setting up your brand new blog on WordPress!
Whether you’re a blogger or business owner with an e-commerce site, you’ve probably heard buzz about SEO. But what is it, and why should you care? The internet is a competitive place these days. By typing just one word into Google, you’ll find that thousands and thousands of pages of search results pop up.
If you’ve ever wondered how these pages are ranked, the answer is simple: SEO. If your site is optimized well, it’s likely to appear closer to the first page of search results when someone types in keywords pertaining to what you do. So how can you get great SEO for your site? It’s simpler than you might think. Follow along as we walk you through the ins and outs of SEO and the elements of a perfectly optimized blog post!
Stock photos tend to have a cheesy, low-quality connotation and often for good reason. However, as a small business owner you have a huge need for photography, especially for your website. Budget and time constraints make it difficult to hire a professional for every photo need, and that’s where stock photos comes in.
Fortunately, we’re past the days of expensive stock photo subscriptions and tacky images. There are many great stock photo sites out there now. However, finding great photos is only half the battle. The next step is knowing how to choose the right ones for your brand. Below you’ll find the best stock photo sources available and guidelines to help you curate images.
So, you have a domain, a slick website, and a shiny new logo. You refined your profile picture, target audience, and developed a brand voice. You even have your unique social media handles (for every single platform, ever) and… it’s crickets all around.
Now you’re overwhelmed and stuck about where to go from here while struggling to identify that so-called target audience you identified on paper. Like most things, winging your social media strategy not only makes things more difficult and time-consuming but scattered and a whole lot less fun.
Social media is about (*keyword*) the social aspect, and it’s hard to really connect or engage with your customers/clients when you haven’t afforded yourself the time or ability to really do so. Today we’re headed back to the drawing board, and you will soon see it’s not such a bad place to be. First, it’s best to get insight into your style, voice, audience profile, products/services, and of course, your why. From there, let’s get down to business and talk about how to create a social media strategy manual.
When writing copy for the web, we always have a goal in mind–whether we recognize it or not. We most likely want our reader to do something, like look at a topic from a new perspective, make a purchase, identify with us, or even just to keep reading.
Essentially, copy is writing that sells. So naturally, it should be compelling! No matter what your goal may be when writing for your blog or website, it’s important to look beyond just the facts and portray your information in an engaging, appealing, and well, compelling way.
So what exactly do we mean by this? Compelling copy reaches your target audience in a meaningful way. It catches their attention and keeps it, and ultimately, it inspires them to act! Keep reading to learn 5 tips for writing compelling copy that converts.
As you probably noticed, we think WordPress is an amazing platform for building a new blog or websites. It comes with a lot of features and knowing how to use them is the first step in getting the most out of your site. This WordPress glossary will show you the quick ins and outs of the WordPress dashboard so you can confidently take control of your website!
We get asked about how to create cover pages (and landing pages) all the time! In this guide, you will learn how to create a cover page in Squarespace and a variety of uses for cover pages. Get started below and start capturing your audience’s attention and emails for your newsletter!
Have you ever gotten lost reading a blog because it’s was just too good to stop? You get to the bottom of a long post and realized it’s a long way back up. If you want to make it easier for your readers to use your website or blog, this tutorial will show you how to add a Back to Top button to your WordPress site. They’ll secretly be thanking you for making it easier to navigate your site!