How to Easily Add a Sidebar to Any Squarespace Site

When we launched our first WordPress theme way back in early 2015, it didn't come with a sidebar. Feeling somewhat smug with ourselves, we declared, 'sidebars are dead, who needs 'em!?'.

Well as soon as people started buying the theme we immediately learned that this was far from the truth (the exact opposite really) and quickly shipped an update with a sidebar.

Since then sidebars became a must have for our themes... that is until we started making Squarespace templates. While we LOVE Squarespace, probably one of its biggest drawbacks is the fact that sidebars are haphazardly included in some templates, but not others.

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How to Customize the EU Cookie Banner in Squarespace

With the introduction of the GDPR in early 2018, talk of privacy policies and cookie banners went from “nice-to-haves” to “must-haves” overnight. Thankfully Squarespace has you covered with a built-in cookie banner feature—just a simple button click and you can have it activated on your site. Done deal, right!?

Unfortunately, the reality of Squarespace’s cookie banner is one of function-over-fashion. Basically, it’s ugly. Not even a visit to the Style Editor will save you this time, as there’s no option in sight to help you update the styling of the Squarespace's EU cookie banner.

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5 Ways to Double Your Email Sign Ups & Grow Your List

There’s a lot of hype around list building these days and for good reason, once someone leaves your site there’s a high chance that they will forget about you and never come back. If they visit your site and sign up for your email list though, then you're able to continue the conversation!

There's a marketing theory called the rule of seven, which says that a person must come in contact with you seven times before they're willing to purchase from you. If you have an email list with a strong welcome sequence and you send emails on a regular basis, you can hit those seven encounters in no time.

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How to Create a Killer Launch Plan That Gets You Noticed

If you’re gearing up to launch your new product or website, it’s so important to have a marketing plan in place. You’ve worked so hard to create an amazing offering, so when you launch, you want to see your biz take off! 

All too often, a launch plan is overlooked. It's easy to find ourselves spending all of our time finishing the product or site and rushing to hit publish... then crickets.

While you’re excited about your product to hit the market, your customers won’t be unless you implement a launch plan that creates buzz. 

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7 Steps to a Healthy and Profitable Email List

When developing a promotion strategy for your small business, you want to make sure you’re spending your time and money effectively. All too often, we get caught up in day-to-day tasks and forget to take a step back and evaluate if our efforts are actually giving us the results we’re looking for.

For example, you might find yourself putting a ton of time and effort into your email marketing and monthly newsletters. While it’s important to focus on creating great emails and building your list, it’s just as important to make sure you’re actually engaging your subscribers once they opt-in.

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4 Branding Upgrades Every Squarespace Site Needs

We cannot recommend Squarespace highly enough for entrepreneurs who are building their own site. Not only is it incredibly user-friendly, it’s completely possible to design an entire site without the headache of coding (but hey, if that's you're thing we've got you covered on that too). The templates offered by Squarespace and our squarekits make it possible for non-designers to have an affordable and professional looking website.

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The Secret to Finding Your Brand's Unique Voice

Copywriting is the art and science of using words to move your audience to action. Let's talk copywriting, but not just copywriting for copy's sake, we're going to show you how to find your unique voice in your copy.

It’s 2018 and the good news is, becoming a small business owner has become more and more possible. The bad news? It’s also become more common and thus more competitive.

Before you turn your turbo-jets on and set out to win the race, what if you could find a way to stand out and take flight right from the lane you’re in - simply by finding your unique voice. Sound too good to be true? Hear me out and I’ll let you be the judge.

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How to Own Your Site Design With This Easy CSS Trick

Whether you're relatively new to rocking WordPress and Squarespace, or have been doing so for awhile, there's still so much to learn! Have you ever struggled to get rid of that one pesky element, but didn't feel like paying your developer friend or a stranger, and don't even want to go there with "child themes"? What are those anyway?

What if I told you there is a simple way to remove unwanted elements from your website without having to edit your theme files?

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4 Steps to Create a Simple, Yet Effective Content Calendar

Social media and content strategy are hot topics in the creative entrepreneurial world - and any business-field for that matter. It constantly goes from top of mind to the bottom of the day's task. In turn, we feel like our marketing suffers and we can't quite figure out how to stop the cycle.

In the popular words of Benjamin Franklin, "If you fail to plan, you are planning to fail."

So, how do you cope? Enter: a simple, effective content calendar. Consider it your new best friend for content creation, advance planning, and getting your ideas ready to share.

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How to Start a Blog in 10 Minutes or Less

Starting a new blog is one of those life moments that’s both exciting and scary at the same time. Like driving a car for the first time, the possibilities of the open road ahead of you can seem endless; at the same time your inexperience could also lead you to an awful crash on the roadside! Ok, so maybe starting a blog isn’t SO dramatic, but it can definitely be intimidating your first time.

Rest assured - we’re here to be your guide on this journey towards setting up your brand new blog on WordPress!

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How to Practice Self-Care as an Entrepreneur

When starting your own business, it can be hard to draw the line between work and your personal life. You have a passion for what you do and are constantly making sacrifices to see it succeed. It’s often said that entrepreneurs live and breathe their business, which pushes life’s other responsibilities off to the side--like time spent with your family, friends, and even time with just yourself.

If you’re a busy entrepreneur or even someone who just has a hard time turning off work mode and taking time for yourself, this post is for you! Here are some simple yet effective ways to take a step back and practice self-care.

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4 Ways to Find Clients When You're Just Starting Out

Did you just launch a gorgeous website offering killer services, but have ZERO inquiries coming in? If so, don’t fret! You’re not alone. It’s easy to think that once you launch your site the clients will magically start streaming in, but that's usually not the case.

Most likely you’ll have to go out and find your first few clients before they start coming to you. Luckily there are 4 ways to get clients that are simple and easy to do. The following strategies will take some time and effort, but if you’re willing to do the work, you absolutely can get clients!

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How to DIY Your Brand + Stay on Budget

One of the most daunting things about starting a business, a blog or anything in today’s modern world is the technical, digital stuff. You might be able to justify the expense of hiring a lawyer to create your LLC or investing the time you need to create your products/services list, but a $5,000 custom website or pricey graphic designer fees? Whoa.

In the start-up stage, it may feel completely out of range and make you want to quit before you even get going. And still, those are all crucial elements for getting your business off the ground. 

So what’s a solopreneur or small business owner to do?  Today, I’m going to show you how you can, in fact, DIY your brand and stay on budget. And it doesn’t require being a techy, innately knowing CSS/HTML, or being some kind of online wizard.

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Boost Your SEO Using Alt Text

If you don’t know what alt text is, it’s the words that you sometimes see when you hover over an image online. Although it has the welcomed benefit of improving your SEO, that’s not its sole purpose.

Alt text is meant to communicate the content of an image to website visitors who are visually impaired and using a screen reader. Writing alt text in a way that appeases both screen readers and search engines can be tricky.

Below I’ll outline how to boost your SEO using alt text and some important things to take into consideration when writing yours, it's so easy you will wonder why you haven't been doing it all along!

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5 Elements of a Perfectly SEO Optimized Blog Post

Whether you’re a blogger or business owner with an e-commerce site, you’ve probably heard buzz about SEO. But what is it, and why should you care?

The internet is a competitive place these days. By typing just one word into Google, you’ll find that thousands and thousands of pages of search results pop up. If you’ve ever wondered how these pages are ranked, the answer is simple: SEO.

If your site is optimized well, it’s likely to appear closer to the first page of search results when someone types in keywords pertaining to what you do.

So how can you get great SEO for your site? It’s simpler than you might think. Follow along as we walk you through the ins and outs of SEO and the elements of a perfectly optimized blog post!

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