How to Create a Link in Bio Page in Squarespace
If you spend as much time on Instagram and Pinterest as we do these days, then you already know how effective they can be for connecting with an audience of like minded creatives.
However, when it comes time to direct this new audience to your website, things can get a bit challenging. The problem is that many social networks like Instagram and Pinterest only allow you to add one single link to your profile—that’s not enough!
Utilize a Link in Bio Page
This is where your “link in bio” page comes in handy! By creating a dedicated page that holds multiple links, you can overcome the struggle of the single link limitation and start directing that hard-earned traffic exactly where it needs to go.
While platforms like Linktree or Lnk.Bio try to serve as a solution, it can end up being a costly expense for your business. Not only that, they also don’t offer a lot of customization options to highlight your unique branding.
Save some money and create your own customized page for FREE on your Squarespace website.
We are going to walk you through the process step-by-step. It is simple and straight forward - you’ve got this!
Determine Your Quick Links
Before you get started, determine what links you want featured on this page. We recommend including your home and sales/services page for sure! Other ideas could include your latest blog post or a freebie that you are promoting on your Instagram.
Set Up Your Page
Start by creating a Blank page in the Not Linked section of your Squarespace pages menu. You can name your page Welcome or Link in Bio, whichever you prefer.
Add an Image
We’ve added an image to the top of our “link in bio” page to create a visually striking layout for our visitors to land on. Many platforms include a circular image at the top of their “link in bio” pages. However, we chose to use a rounded rectangular photo to match the style of photos on the rest of our site.
After you have created your Blank page, go into that page to begin adding blocks. It’s best to first create the page and blocks in the Desktop View and then fine tune it in the Mobile View because that is where you want to make sure that it looks like you want. Click Add Block in the top left, select Image, and then upload your image and click Save.
Add Heading Text and/or Logo
Next, we will add in the heading text and/or a logo below the photo and before the quick links. You will create these items by adding content blocks to the Page Content portion of your page.
Add your quick links using button blocks. You need to remember that the majority of the people visiting this page will be viewing this content on their mobile devices – so keep the button text length short and sweet. We have chosen to set the Design of the buttons to Fill, so that they are all the same width when viewed on mobile.
When adding buttons for internal links on your website, simply type a / and then the name of your page (i.e. /home) and be sure to toggle off Open link in new tab. It is best practice to only open links in new tabs if they are external links, or links to pages that don’t live on your site. Do this for each button and then click Save.
Turn Off the Page Header and Footer
Because you want your welcome page to resemble a regular “link in bio” page and not just the home page of your website, you will want to toggle off the page header and footer. You can do this by going to Pages, clicking the gear icon next to your Welcome page, clicking Navigation, then toggling off Show Header and Show Footer, and click Save.
Fine Tune the Page in the Mobile View
Your last step on the site it to toggle over to the mobile view by clicking the phone icon in the top right corner to make sure it looks the way you want. Adjust the spacing of the different blocks to your liking and then click Save.
Add Your Link to Your Social Media Platforms
After you have completed adding in all of the buttons and links, make sure to click Save. You can now add this page URL to your social media platforms, like your Instagram bio page.
We love how this free and simple option can provide the direct links you need to share, all while presenting it in a way that is on brand for your business. If you have any questions or tips you can share, let us know in the comments below!