There’s a lot of hype around list building these days and for good reason, once someone leaves your site there’s a high chance that they will forget about you and never come back. If they visit your site and sign up for your email list though, then you're able to continue the conversation!

There's a marketing theory called the rule of seven, which says that a person must come in contact with you seven times before they're willing to purchase from you. If you have an email list with a strong welcome sequence and you send emails on a regular basis, you can hit those seven encounters in no time.

Having hesitations about making the change from WordPress to Squarespace? Follow your gut and go for it because we've got you covered with this step by step tutorial including how to import your content, transfer your domain, and setup redirects to keep all that precious SEO goodness you've worked so heard to establish.

Go ahead and grab a fresh cup of coffee, and then let's get started.

I recently shared some information on what is possibly my favorite tool when working with websites; we're talking about CSS of course! From customizing typography to changing the color and spacing of your website design, CSS is your gal when it comes to customizations.

Although it can seem intimidating at first, I aim to prove otherwise; with just a little bit of patience, an ounce of practice, and some motivational words of wisdom from yours truly, you'll be comfortable making stylistic changes to your website without the need for a developer in no time at all.

Have you ever stumbled upon a dreamy website and became curious which theme they might be using? Or what plugin they used to create a certain feature? I definitely have! Luckily, there are great resources to help you find the WordPress theme and plugins a site uses plus you'll have one more tool to help you create your dream site.