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Our latest Squarespace tips and tricks to help you elevate your online presence.
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Create Evergreen Content for Your Blog
After you publish a new blog post, what does your workflow look like? If you're like many business owners/bloggers, you share it to Facebook and move on. You're work is done, right?
Truth is once you hit 'publish' your work is just getting started. Check out seven of my favorite ways to keep your content fresh and in front of your target audience, long after your posts go live!
Branding Beyond the Visuals: Creating an Epic Brand
What do you think of when you hear the word branding? If you're like many business owners, you close your eyes and a Pinterest board filled with colors, fonts, patterns, and logos comes to mind. While those are all valid answers they're not the only (or most important!) components to focus on. Here are the branding basics that you can't afford to miss!
If you want to be known for your killer branding, you need to go beyond the visuals. While the design aspect of your brand is important you need to nail your voice, your mission, and your consistency.
The Only Person to Compete With is Yourself
Have you ever become completely discouraged with the quality of your work or in your ability to succeed because you were so focused on your competition? If you're like many business owners, seeing someone in your industry doing well can breed self-doubt, jealousy, and stress. None of which are good for business (or for our souls!).
Fortunately, I have a truth bomb to drop that might help you change your mindset. Begin to see competition differently with these tips!
How to Make More Time for Your Side Hustle
Having a side hustle can be a way to fuel your creativity and work on projects that you don’t normally work on during your 9-5. But between juggling your 9-5, your social life, and overall life commitments it can be hard to squeeze in time to devote to your side hustle. A lack of time can definitely be a reason for your projects to go stagnant, so today I’m going to show you how you can make more time for your side hustle and make it a priority.
5 Ways to Grow Your Newsletter + Start Converting
How many of you have a subscribe button on your blog sidebar or somewhere on your site but you’ve yet to figure out what to do with it? I know the feeling. I didn’t send my first newsletter out until seven months after I launched my business. I frankly just didn’t know what to do with an email list and I didn’t see the point of it. If I wanted to share an update about my business I could easily post on social media or write a blog post.
But now that I’ve started to implement some strategy into my newsletter and have researched ways that it can be beneficial to my business I have definitely been making it more of a priority and I think you should too!
How to Find Out What WordPress Theme (and Plugins) a Site Uses
Have you ever stumbled upon a dreamy website and became curious which theme they might be using? Or what plugin they used to create a certain feature? I definitely have! Luckily, there are great resources to help you find the WordPress theme and plugins a site uses plus you'll have one more tool to help you create your dream site.
Roundup: Our Favorite Illustrator & Photoshop Tutorials
When a potential reader lands on your site it's very likely that they will either fall in love or keep moving. A huge part of this reaction is due to the visuals on your site; to your readers they are a powerful glimpse into what your brand is about and your credibility.
Two tools that are extremely useful in helping you take your site's visuals to the next level are Adobe Illustrator and Photoshop (you've probably heard of them before)! They are powerhouses for creating a well-rounded brand and attracting your ideal readers in spaces like blog headers, e-course PDFs, and workbooks.
Today I wanted to share a few of my favorite tutorials that will give you the skills you need to start wowing your readers and keep them coming back for more.
How to Stop Feeling Overwhelmed + be More Productive
Inner chaos creates outer chaos, so when we're feeling overwhelmed it can be impossible to get our shiznat done!
A while back I decided that I simply couldn't live in a constant state of overwhelm anymore, so I made some drastic changes and I can happily say my days usually feel less frazzled and more fulfilled. Are you dying to stop the struggle and begin attacking your business like a boss? It starts with giving overwhelm the boot, and I'm going to show you how!