Do you ever feel a little lost with SEO? Everyone talks about its importance, but it can be difficult to figure out how to actually use it to your advantage. Well good news, today we're sharing a guide to our favorite SEO tool for WordPress -  the Yoast SEO plugin.

We'll walk you through the ins-and-outs of installing and setting up the plugin to work in your favor so you can feel more confident about optimizing your site for search engines - yay! Plus, a guide through using it when creating new posts and pages.

Welcome back to our introductory guide on optimizing your WordPress SEO with the Yoast SEO plugin! In part 1 of our WordPress SEO with Yoast guide, we covered the basics of SEO, as well installed and configured the Yoast SEO plugin. That was definitely a good start, but in order to really improve your search rankings your going to want to spend some quality time updating your posts and pages to increase their search relevance for keywords that matter to you.

It's not hard though - read on to find out more!

Rich pins are one of our favorite Pinterest tools; they identify all pins from your site on Pinterest by showing your favicon and website name underneath each image and just look plain cool. Below is an example of what one of our rich pins look like!

Essentially, these golden nuggets create a consistent brand experience and can increase Pinterest traffic to your website by allowing your content to stand out and be easily recognized as your own! Bonus, setting up Pinterest rich pins is super easy and quick to do with our latest tutorial below - yay!

Have you ever stumbled upon a dreamy website and became curious which theme they might be using? Or what plugin they used to create a certain feature? I definitely have! Luckily, there are great resources to help you find the WordPress theme and plugins a site uses plus you'll have one more tool to help you create your dream site.