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Our latest Squarespace tips and tricks to help you elevate your online presence.

How to Add a Custom Pin It Button in WordPress
Blogging, WordPress Station Seven Blogging, WordPress Station Seven

How to Add a Custom Pin It Button in WordPress

Confession time: I love Pinterest. Seriously, I could pass hours just infinitely scrolling through an endless feed of perfectly manicured living rooms and gorgeous food photography. But more than just entertainment, it also serves as a great content discovery channel - almost every time I log in I’m finding new blogs to explore, or great design inspiration to incorporate into my next project.

It only makes sense then that getting your content pinned and noticed is an effective first step towards getting noticed in Pinterest’s ever-growing collection of pins.

Today I’m going to show you a few simple steps to add a custom Pin It button to your WordPress theme (Check out ours here!) that will get your readers pinning! As a bonus, I’ve even included a bundle of free custom Pin It icons at the bottom of this post to help you stand out from the crowd and look like a Pinterest pro!

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How to Setup Google Analytics on Squarespace
Blogging, Squarespace Station Seven Blogging, Squarespace Station Seven

How to Setup Google Analytics on Squarespace

With any blog or business, knowing your website's traffic and having the ability to analyze your audience is so important. This information helps you create the right content for your audience, post at the right times, see who your audience is, the list goes on! Knowing how to setup Google Analytics on Squarespace is a handy tool to have because it's the top choice for gathering data.

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How to Choose the Perfect Name for Your Blog or Biz
Blogging, Business Station Seven Blogging, Business Station Seven

How to Choose the Perfect Name for Your Blog or Biz

Finding a suitable name for your new brand is tough! As if starting a business wasn't hard enough, you have to come up with a meaningful set of words that somehow speaks to you. You've probably been juggling a few words around in your head for weeks now, but are a bit afraid to actually man up and purchase your domain name.

We know the feeling! we spent a few solid days trying to come up with a name for our business back when we were just starting out.  Here are some steps you can take to nail down a sweet name that will serve you well for years to come.

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How to Learn CSS Using the Inspect Element Tool
Blogging Station Seven Blogging Station Seven

How to Learn CSS Using the Inspect Element Tool

I recently shared some information on what is possibly my favorite tool when working with websites; we're talking about CSS of course! From customizing typography to changing the color and spacing of your website design, CSS is your gal when it comes to customizations.

Although it can seem intimidating at first, I aim to prove otherwise; with just a little bit of patience, an ounce of practice, and some motivational words of wisdom from yours truly, you'll be comfortable making stylistic changes to your website without the need for a developer in no time at all.

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Why You Should Embrace Self-Promotion (And How To Do It The Right Way!)
Blogging, Business Station Seven Blogging, Business Station Seven

Why You Should Embrace Self-Promotion (And How To Do It The Right Way!)

Self-promotion is something difficult to master because for many it feels completely foreign. We don't want to come across as shameless or make people feel uncomfortable, and it just doesn't feel normal to go around tooting our own horns all over creation. With the growth of multi-level-marketing type businesses and their often icky-feeling tactics, it seems more business owners are shying away from self-promotion so they do not become THAT shameless self-promoter.

Truth is, self-promotion doesn't need to be icky!

Promoting yourself in an authentic way can feel natural and I'm here to give you a crash course in nailing it!

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5 Ways to Grow Your Blog With Pinterest
Blogging, Business Station Seven Blogging, Business Station Seven

5 Ways to Grow Your Blog With Pinterest

Having a blog can be really beneficial to your business. We started a blog a few months after launching our design studio because we wanted to share my business journey as creative entrepreneurs and also all of our knowledge in regards to branding, brand identity, and business.

One of the most valuable tools that has helped us grow our audience and increase our site traffic is Pinterest. If you are publishing content on a blog or online magazine I highly encourage you to add Pinterest to your marketing strategy.

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How to Add a Custom Favicon + Free Favicon Templates!
Blogging, Branding, Squarespace, WordPress Station Seven Blogging, Branding, Squarespace, WordPress Station Seven

How to Add a Custom Favicon + Free Favicon Templates!

If you're like me, you probably have at least 10 different tabs open in your browser right now that are all squished together so small all you can see is the little icon to tell them apart. Yep, that's a favicon, and if you're not using one you're missing out on a simple way to add some extra polish to your site and stand out from the clutter.

Don't sweat it though! Favicons are super simple to add to WordPress and SquareSpace; read on to find out how, and don't miss the free favicon template downloads at the bottom of the post.

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Create Evergreen Content for Your Blog
Blogging Station Seven Blogging Station Seven

Create Evergreen Content for Your Blog

After you publish a new blog post, what does your workflow look like? If you're like many business owners/bloggers, you share it to Facebook and move on. You're work is done, right? 

Truth is once you hit 'publish' your work is just getting started. Check out seven of my favorite ways to keep your content fresh and in front of your target audience, long after your posts go live!

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The Only Person to Compete With is Yourself
Blogging, Business Station Seven Blogging, Business Station Seven

The Only Person to Compete With is Yourself

Have you ever become completely discouraged with the quality of your work or in your ability to succeed because you were so focused on your competition? If you're like many business owners, seeing someone in your industry doing well can breed self-doubt, jealousy, and stress. None of which are good for business (or for our souls!). 

Fortunately, I have a truth bomb to drop that might help you change your mindset. Begin to see competition differently with these tips!

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