Boost Your SEO Using Alt Text

If you don’t know what alt text is, it’s the words that you sometimes see when you hover over an image online. Although it has the welcomed benefit of improving your SEO, that’s not its sole purpose.

Alt text is meant to communicate the content of an image to website visitors who are visually impaired and using a screen reader. Writing alt text in a way that appeases both screen readers and search engines can be tricky.

Below I’ll outline how to boost your SEO using alt text and some important things to take into consideration when writing yours, it's so easy you will wonder why you haven't been doing it all along!

Read More
5 Elements of a Perfectly SEO Optimized Blog Post

Whether you’re a blogger or business owner with an e-commerce site, you’ve probably heard buzz about SEO. But what is it, and why should you care?

The internet is a competitive place these days. By typing just one word into Google, you’ll find that thousands and thousands of pages of search results pop up. If you’ve ever wondered how these pages are ranked, the answer is simple: SEO.

If your site is optimized well, it’s likely to appear closer to the first page of search results when someone types in keywords pertaining to what you do.

So how can you get great SEO for your site? It’s simpler than you might think. Follow along as we walk you through the ins and outs of SEO and the elements of a perfectly optimized blog post!

Read More
How to Find and Choose Quality Stock Photos for Your Website

Stock photos tend to have a cheesy, low-quality connotation and often for good reason. However, as a small business owner you have a huge need for photography, especially for your website. Budget and time constraints make it difficult to hire a professional for every photo need, and that’s where stock photos comes in.

Fortunately, we’re past the days of expensive stock photo subscriptions and tacky images. There are many great stock photo sites out there now. However, finding great photos is only half the battle. The next step is knowing how to choose the right ones for your brand. Below you’ll find the best stock photo sources available and guidelines to help you curate images.

Read More
Overcome Social Media Overwhelm + Boost Your Engagement

Social media is about (*keyword*) the social aspect, and it’s hard to really connect or engage with your customers/clients when you haven’t afforded yourself the time or ability to really do so. Today we’re headed back to the drawing board, and you will soon see it’s not such a bad place to be.

First, it's best to get insight into your style, voice, audience profile, products/services, and of course, your why. From there, let's get down to business and talk about how to create a social media strategy manual.

Read More
How to Write Compelling Copy that Converts

No matter what your goal may be when writing for your blog or website, it’s important to look beyond just the facts and portray your information in an engaging, appealing, and well, compelling way.

So what exactly do we mean by this? Compelling copy reaches your target audience in a meaningful way. It catches their attention and keeps it, and ultimately, it inspires them to act! Keep reading to learn 5 tips for writing compelling copy that converts.

Read More
How to Add a Back to Top Button in WordPress

Have you ever gotten lost reading a blog because it's was just too good to stop? You get to the bottom of a long post and realized it's a long way back up.

If you want to make it easier for your readers to use your website or blog, this tutorial will show you how to add a Back to Top button to your WordPress site. They'll secretly be thanking you for making it easier to navigate your site!

Read More
5 Must Haves for a Perfectly Optimized Home Page

Your home page is the first thing a new client or customer will see that shows off who you are, what you’re offering, and your brand’s vibe. It’s your chance to capture their attention, build credibility, and eventually lead them to buy from you!

It might sound intimidating, but with careful planning and design you can create an epic home page that drives new customers and readers to you. Below are the top five things you can do to create an effective home page that converts.

Read More
Three Simple Ways To Look Legit

Creating a professional and established business takes time and patience. Keeping all of the details straight can be tough, but are so worth it to create a high quality and trustworthy brand for your business!

Today we are talking about three simple ways to look legit. Sometimes they can be easily overlooked, but two of them you can definitely accomplish today!

Read More
Launching 101: Find Clarity With a Business Plan

Starting a business is not only trying to make a sale and build a dream life but also trying to make sure our business is headed in the right direction.

Businesses of all sizes create plans to assess where they are and guide where they want to go. There are several important pieces of a business plan and we’ll go through them here; be sure to grab our free workbook below to help guide you through the process!

Read More
How to Add Related Products to Squarespace

Running an e-commerce shop on Squarespace is incredibly easy, but there's one feature that they don't quite offer out of the box - related products. Handpicking a few items to display on your product pages can be an great way to help your visitors to easily find all the great products they are looking for, while also increasing the value of each order placed through upsells - win win!

Your related products might be upsells, other products you offer that work well together. Or instead, you may want to show similar products from the same category, such as different designs of the same product. Whatever you decide to display, the process for adding them into your shop is dead simple and only takes a couple of minutes to setup.

Read More
5 Ingredients for a Standout Blog Header

All of you bloggers already know that the number one rule of blogging is to write great content that your target audience will find useful. Writing great content is what will help you build your blog following and establish yourself as an expert in your niche.

But how do you attract those readers to begin with?

I hate to break it to you, but writing good content is not enough to capture potential readers. With so much new information and media your blog post could be getting lost in the mix. The way you market and share your blog can determine whether people will click through to read your posts. So I’m going to share 5 ingredients for a blog post image that can help get new eyes on that blog post and ensure that it stands out.

Read More
4 Steps to Create an Epic Brand Identity + a Free Style Guide

A consistent brand identity is probably one of the most powerful ways that you can establish credibility and stand out among your competitors. Your brand identity includes your website, social profiles, print collateral and any other visuals related to your blog or business, like Instagram and Pinterest. Establishing a cohesive look across all of these pieces helps build trust and allows your readers or customers to easily recognize your brand, which is definitely what you want!

Now you may be thinking that all sounds rather overwhelming, but it doesn’t have to be. Let’s break it down, shall we?

Read More
How To Be Productive Even When You're Unmotivated

Staying productive has got to be the most challenging aspect of running a creative business, hands down. Whether I was freelancing or simply trying to write a blog post like this one, actually starting and feeling motivated has always been a huge struggle for me. Getting the client, defining the task, these are the easy parts.

The hard part starts when you actually have to sit down and get some serious work done. Suddenly, doing the dishes sounds very appealing and your hunger kicks in right when you’re staring at that blank document. But I’m here to tell you that there’s hope, my friends! Here are a few tips for staying productive even when you feel completely unmotivated.

Read More