LEARN MORE AND BECOME A SQUARESPACE EXPERTON THE BLOG
Our latest Squarespace tips and tricks to help you elevate your online presence.
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How to Set Up Pinterest Rich Pins on WordPress
Rich pins are one of our favorite Pinterest tools; they identify all pins from your site on Pinterest by showing your favicon and website name underneath each image and just look plain cool. Below is an example of what one of our rich pins look like!
Essentially, these golden nuggets create a consistent brand experience and can increase Pinterest traffic to your website by allowing your content to stand out and be easily recognized as your own! Bonus, setting up Pinterest rich pins is super easy and quick to do with our latest tutorial below - yay!
Why You Should Embrace Self-Promotion (And How To Do It The Right Way!)
Self-promotion is something difficult to master because for many it feels completely foreign. We don't want to come across as shameless or make people feel uncomfortable, and it just doesn't feel normal to go around tooting our own horns all over creation. With the growth of multi-level-marketing type businesses and their often icky-feeling tactics, it seems more business owners are shying away from self-promotion so they do not become THAT shameless self-promoter.
Truth is, self-promotion doesn't need to be icky!
Promoting yourself in an authentic way can feel natural and I'm here to give you a crash course in nailing it!
Knowing When to Say No Can Transform Your Business (and Life!)
Lately, my ten-year-old has been constantly singing the new Meghan Trainor song No on repeat. If you haven't heard it, it goes a little something like: My name is, no. My sign is, no. My number is, no. It drives me nuts. Which is funny, because when it comes to business no is the most empowering word we can use!
We encourage all of our clients to use it freely and today I'm hoping to convince you to exercise your right to say no more often. Not only will it save you stress, it will save you time, energy, and money. Want to know when to say no and how to do it with grace? I've got you covered!
5 Ways to Grow Your Blog With Pinterest
Having a blog can be really beneficial to your business. We started a blog a few months after launching our design studio because we wanted to share my business journey as creative entrepreneurs and also all of our knowledge in regards to branding, brand identity, and business.
One of the most valuable tools that has helped us grow our audience and increase our site traffic is Pinterest. If you are publishing content on a blog or online magazine I highly encourage you to add Pinterest to your marketing strategy.
How to Add a Custom Favicon + Free Favicon Templates!
If you're like me, you probably have at least 10 different tabs open in your browser right now that are all squished together so small all you can see is the little icon to tell them apart. Yep, that's a favicon, and if you're not using one you're missing out on a simple way to add some extra polish to your site and stand out from the clutter.
Don't sweat it though! Favicons are super simple to add to WordPress and SquareSpace; read on to find out how, and don't miss the free favicon template downloads at the bottom of the post.
Create Evergreen Content for Your Blog
After you publish a new blog post, what does your workflow look like? If you're like many business owners/bloggers, you share it to Facebook and move on. You're work is done, right?
Truth is once you hit 'publish' your work is just getting started. Check out seven of my favorite ways to keep your content fresh and in front of your target audience, long after your posts go live!
Branding Beyond the Visuals: Creating an Epic Brand
What do you think of when you hear the word branding? If you're like many business owners, you close your eyes and a Pinterest board filled with colors, fonts, patterns, and logos comes to mind. While those are all valid answers they're not the only (or most important!) components to focus on. Here are the branding basics that you can't afford to miss!
If you want to be known for your killer branding, you need to go beyond the visuals. While the design aspect of your brand is important you need to nail your voice, your mission, and your consistency.
The Only Person to Compete With is Yourself
Have you ever become completely discouraged with the quality of your work or in your ability to succeed because you were so focused on your competition? If you're like many business owners, seeing someone in your industry doing well can breed self-doubt, jealousy, and stress. None of which are good for business (or for our souls!).
Fortunately, I have a truth bomb to drop that might help you change your mindset. Begin to see competition differently with these tips!
How to Make More Time for Your Side Hustle
Having a side hustle can be a way to fuel your creativity and work on projects that you don’t normally work on during your 9-5. But between juggling your 9-5, your social life, and overall life commitments it can be hard to squeeze in time to devote to your side hustle. A lack of time can definitely be a reason for your projects to go stagnant, so today I’m going to show you how you can make more time for your side hustle and make it a priority.