LEARN MORE AND BECOME A SQUARESPACE EXPERT

ON THE BLOG

Our latest Squarespace tips and tricks to help you elevate your online presence.

5 Elements of a Perfectly SEO Optimized Blog Post
Blogging, Business Station Seven Blogging, Business Station Seven

5 Elements of a Perfectly SEO Optimized Blog Post

Whether you’re a blogger or business owner with an e-commerce site, you’ve probably heard buzz about SEO. But what is it, and why should you care?

The internet is a competitive place these days. By typing just one word into Google, you’ll find that thousands and thousands of pages of search results pop up. If you’ve ever wondered how these pages are ranked, the answer is simple: SEO.

If your site is optimized well, it’s likely to appear closer to the first page of search results when someone types in keywords pertaining to what you do.

So how can you get great SEO for your site? It’s simpler than you might think. Follow along as we walk you through the ins and outs of SEO and the elements of a perfectly optimized blog post!

Read More
How to Find and Choose Quality Stock Photos for Your Website
Blogging, Branding, Business Station Seven Blogging, Branding, Business Station Seven

How to Find and Choose Quality Stock Photos for Your Website

Stock photos tend to have a cheesy, low-quality connotation and often for good reason. However, as a small business owner you have a huge need for photography, especially for your website. Budget and time constraints make it difficult to hire a professional for every photo need, and that’s where stock photos comes in.

Fortunately, we’re past the days of expensive stock photo subscriptions and tacky images. There are many great stock photo sites out there now. However, finding great photos is only half the battle. The next step is knowing how to choose the right ones for your brand. Below you’ll find the best stock photo sources available and guidelines to help you curate images.

Read More
Overcome Social Media Overwhelm + Boost Your Engagement
Blogging, Business Station Seven Blogging, Business Station Seven

Overcome Social Media Overwhelm + Boost Your Engagement

Social media is about (*keyword*) the social aspect, and it’s hard to really connect or engage with your customers/clients when you haven’t afforded yourself the time or ability to really do so. Today we’re headed back to the drawing board, and you will soon see it’s not such a bad place to be.

First, it's best to get insight into your style, voice, audience profile, products/services, and of course, your why. From there, let's get down to business and talk about how to create a social media strategy manual.

Read More
How to Write Compelling Copy that Converts
Blogging, Branding, Business Station Seven Blogging, Branding, Business Station Seven

How to Write Compelling Copy that Converts

No matter what your goal may be when writing for your blog or website, it’s important to look beyond just the facts and portray your information in an engaging, appealing, and well, compelling way.

So what exactly do we mean by this? Compelling copy reaches your target audience in a meaningful way. It catches their attention and keeps it, and ultimately, it inspires them to act! Keep reading to learn 5 tips for writing compelling copy that converts.

Read More
5 Must Haves for a Perfectly Optimized Home Page
Blogging, Business Station Seven Blogging, Business Station Seven

5 Must Haves for a Perfectly Optimized Home Page

Your home page is the first thing a new client or customer will see that shows off who you are, what you’re offering, and your brand’s vibe. It’s your chance to capture their attention, build credibility, and eventually lead them to buy from you!

It might sound intimidating, but with careful planning and design you can create an epic home page that drives new customers and readers to you. Below are the top five things you can do to create an effective home page that converts.

Read More
Three Simple Ways To Look Legit
Blogging, Business Station Seven Blogging, Business Station Seven

Three Simple Ways To Look Legit

Creating a professional and established business takes time and patience. Keeping all of the details straight can be tough, but are so worth it to create a high quality and trustworthy brand for your business!

Today we are talking about three simple ways to look legit. Sometimes they can be easily overlooked, but two of them you can definitely accomplish today!

Read More
Launching 101: Find Clarity With a Business Plan
Blogging, Business Station Seven Blogging, Business Station Seven

Launching 101: Find Clarity With a Business Plan

Starting a business is not only trying to make a sale and build a dream life but also trying to make sure our business is headed in the right direction.

Businesses of all sizes create plans to assess where they are and guide where they want to go. There are several important pieces of a business plan and we’ll go through them here; be sure to grab our free workbook below to help guide you through the process!

Read More
How to Add Related Products to Squarespace
Business, Squarespace Station Seven Business, Squarespace Station Seven

How to Add Related Products to Squarespace

Running an e-commerce shop on Squarespace is incredibly easy, but there's one feature that they don't quite offer out of the box - related products. Handpicking a few items to display on your product pages can be an great way to help your visitors to easily find all the great products they are looking for, while also increasing the value of each order placed through upsells - win win!

Your related products might be upsells, other products you offer that work well together. Or instead, you may want to show similar products from the same category, such as different designs of the same product. Whatever you decide to display, the process for adding them into your shop is dead simple and only takes a couple of minutes to setup.

Read More
4 Steps to Create an Epic Brand Identity + a Free Style Guide
Branding, Business Station Seven Branding, Business Station Seven

4 Steps to Create an Epic Brand Identity + a Free Style Guide

A consistent brand identity is probably one of the most powerful ways that you can establish credibility and stand out among your competitors. Your brand identity includes your website, social profiles, print collateral and any other visuals related to your blog or business, like Instagram and Pinterest. Establishing a cohesive look across all of these pieces helps build trust and allows your readers or customers to easily recognize your brand, which is definitely what you want!

Now you may be thinking that all sounds rather overwhelming, but it doesn’t have to be. Let’s break it down, shall we?

Read More