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7 Steps to a Healthy and Profitable Email List

When developing a promotion strategy for your small business, you want to make sure you’re spending your time and money effectively. All too often, we get caught up in day-to-day tasks and forget to take a step back and evaluate if our efforts are actually giving us the results we’re looking for. For example, you might find yourself putting a ton of time and effort into your email marketing and monthly newsletters. While it’s important to focus on creating great emails and building your list, it’s just as important to make sure you’re actually engaging your subscribers once they opt-in.

According to Kissmetrics, an average of 60% of many email lists are filled with “dead” subscribers. Essentially, this means that over half of the people who opted in to receive a brand’s emails don’t actually engage with the content that’s being sent to them—they’re not opening emails, and therefore they’re not doing anything with the information. This is a shocking statistic, and it means that brands have to work extra hard to win over their readers and keep them interested after they initially subscribe.

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4 Branding Upgrades Every Squarespace Site Needs

As a web designer, I cannot recommend Squarespace highly enough for entrepreneurs who are building their own site. Not only is it incredibly user-friendly, it’s completely possible to design an entire site without the headache of coding (but hey, if that’s you’re thing we’ve got you covered on that too).

The templates offered by Squarespace and our squarekits make it possible for non-designers to have an affordable and professional looking website. If you’re struggling to decide on a template to use, read this article first. Once you have your template chosen, you can easily add your own branding and have a customized site in no time.

Before we dive in, make sure you’ve uploaded your logo, and customized your colors and fonts to match your branding. Those are the most obvious ways to apply your branding to your Squarespace site, but it doesn’t end there. Here are a few more things you can do to go above and beyond in creating a branded website.

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The Secret to Finding Your Brand’s Unique Voice

Copywriting is the art and science of using words to move your audience to action. Let’s talk copywriting, but not just copywriting for copy’s sake, we’re going to show you how to find your unique voice in your copy. It’s 2017 and the good news is, becoming a small business owner has become more and more possible. The bad news? It’s also become more common and thus more competitive. Before you turn your turbo-jets on and set out to win the race, what if you could find a way to stand out and take flight right from the lane you’re in – simply by finding your unique voice. Sound too good to be true? Hear me out and I’ll let you be the judge.

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How to Own Your Site Design With This Easy CSS Trick

Whether you’re relatively new to rocking WordPress and Squarespace, or have been doing so for awhile, there’s still so much to learn! Have you ever struggled to get rid of that one pesky element, but didn’t feel like paying your developer friend or a stranger, and don’t even want to go there with “child themes”? What are those anyway?

What if I told you there is a simple way to remove unwanted elements from your website without having to edit your theme files? Showing and hiding content is kind of a big deal, so today I want to share with you my favorite CSS trick for doing so, the display: none rule. It’s very handy when you need to quickly remove specific elements that you don’t want on your website. This post will show you everything you need to know about using this wonderfully powerful line of CSS.

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4 Steps to Create a Simple, Yet Effective Content Calendar

Social media and content strategy are hot topics in the creative entrepreneurial world – and any business-field for that matter. It constantly goes from top of mind to the bottom of the day’s task. In turn, we feel like our marketing suffers and we can’t quite figure out how to stop the cycle.

In the popular words of Benjamin Franklin, “If you fail to plan, you are planning to fail.” So, how do you cope? Enter: a simple, effective content calendar. Consider it your new best friend for content creation, advance planning, and getting your ideas ready to share.

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How to Practice Self-Care as an Entrepreneur

When starting your own business, it can be hard to draw the line between work and your personal life. You have a passion for what you do and are constantly making sacrifices to see it succeed. It’s often said that entrepreneurs live and breathe their business, which pushes life’s other responsibilities off to the side–like time spent with your family, friends, and even time with just yourself.

The go-go-go lifestyle of a busy entrepreneur is often fueled by adrenaline, but after some time, can easily lead to burnout. This is seen time and time again among business owners, especially in today’s world where technology makes it nearly impossible to unplug!

If you’re a busy entrepreneur or even someone who just has a hard time turning off work mode and taking time for yourself, this post is for you! Here are some simple yet effective ways to take a step back and practice self-care.

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4 Ways to Find Clients When You’re Just Starting Out

Did you just launch a gorgeous website offering killer services, but have ZERO inquiries coming in? If so, don’t fret! You’re not alone. It’s easy to think that once you launch your site the clients will magically start streaming in, but that’s usually not the case. Most likely you’ll have to go out and find your first few clients before they start coming to you. Luckily there are 4 ways to get clients that are simple and easy to do. The following strategies will take some time and effort, but if you’re willing to do the work, you absolutely can get clients!

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How to DIY Your Brand + Stay on Budget

One of the most daunting things about starting a business, a blog or anything in today’s modern world is the technical, digital stuff. You might be able to justify the expense of hiring a lawyer to create your LLC or investing the time you need to create your products/services list, but a $5,000 custom website or pricey graphic designer fees? Whoa.

In the start-up stage, it may feel completely out of range and make you want to quit before you even get going. And still, those are all crucial elements for getting your business off the ground. So what’s a solopreneur or small business owner to do?  Today, I’m going to show you how you can, in fact, DIY your brand and stay on budget. And it doesn’t require being a techy, innately knowing CSS/HTML, or being some kind of online wizard.

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Boost Your SEO Using Alt Text

If you don’t know what alt text is, it’s the words that you sometimes see when you hover over an image online. Although it has the welcomed benefit of improving your SEO, that’s not its sole purpose. Alt text is meant to communicate the content of an image to website visitors who are visually impaired and using a screen reader. Writing alt text in a way that appeases both screen readers and search engines can be tricky. Below I’ll outline how to boost your SEO using alt text and some important things to take into consideration when writing yours, it’s so easy you will wonder why you haven’t been doing it all along!

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